San Clemente, CA --(PR.com)-- Play N Trade Franchise, Inc, the fastest growing video game franchise worldwide, is pleased to announce that Steve Stevens of Phoenix, AZ has purchased his third franchise unit.
Stevens credits his success to a combination of store location, marketing and customer service.
"Customer service is the way to win over consumers," says Stevens. "Keeping a customer is much less expensive than finding a new one so we endeavor to win our customers over and keep them happy."
Stevens opened his first store in November of 2009, just 3 weeks after receiving possession of the space, in order to take advantage of holiday sales. Although he realized it was a logistical challenge, it was well worth it and the store quickly generated a positive cash flow.
Having done market research prior to purchasing his first Play N Trade franchise, Stevens realized that the video game business was one of the only industries that did well during tough economic times. He also noticed that Play N Trade stores were beginning to fill a niche that other retail video game companies missed with new store designs, flat screen displays and a unique "Try-Before-You-Buy" policy that lets customer try any game in-store prior to purchase.
"The 'Try-Before-You-Buy' policy is important for customers that like a hands-on demonstration of the game," says Stevens. "This method of working with the customer enhances traditional brick-and-mortar merchandizing with a personal, multimedia experience."
Stevens plans to open his second store within the next 60 days and has a list of more than a dozen locations that would make sense to place a Play N Trade franchise.
His current Play N Trade location in Phoenix, AZ is open from Monday-Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m.
Play N Trade is the largest and fastest-growing video game franchise worldwide. It is also one of the fastest-growing franchises across all industries. The company provides exceptional training, support and marketing systems to its store owners, who in turn provide an outstanding customer experience for their shoppers that is unmatched by any other gaming franchise. Play N Trade sets itself apart from competing video game retailers by allowing customers to try any video game prior to purchase, participate in local and national tournaments, have their consoles and games repaired as well as buy, sell and trade video games.