HENDERSON, Nev. // PRNewswire-FirstCall // -- Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI) and its wholly owned subsidiary U-SWIRL International, Inc., the owner and franchisor of U-SWIRL® self-serve frozen yogurt cafes, today announced that its franchisee, Galena Frozen Yogurt Company, has begun construction on its second U-SWIRL self-serve frozen yogurt cafe in the "biggest little city in the world" – Reno, Nevada.
Frank Fisher, Galena's CEO and Managing Principal, noted, "Since debuting our first franchise location on the south side of Reno this past November, we have been thrilled by the overwhelmingly positive consumer response we've received and the robust monthly sales levels we are consistently achieving. There is no question that residents and tourists, alike, seem to agree that the U-SWIRL self-serve concept, our broad selection of delicious frozen yogurt flavors and toppings, and our spacious, contemporary and comfortable atmosphere, make U-SWIRL the true destination of choice for frozen, healthier treats in Reno."
Located in the North McCarran Crossing shopping plaza at 2870 North Towne Lane, just north of the University of Nevada campus, Galena's second franchise cafe is scheduled to be open for business in early to mid-June 2010. The 2275 square foot store will feature a rotational selection of 16 popular non-fat, no-sugar-added and tart frozen yogurt flavors and up to 60 delicious toppings. Similar to its south side store, anticipated indoor and patio seating will accommodate up to 80 guests at any given time, making it ideal for large gatherings of families and friends.
"Teaming with Healthy Fast Food and U-SWIRL International to bring the U-SWIRL self-serve concept to Reno has proven to be a very smart and profitable business decision for Galena. Moreover, we are very proud to be contributing to the economic growth of our area. On a broader scale, Galena looks forward to playing a meaningful role in helping to rapidly expand the U-SWIRL concept nationwide by introducing the U-SWIRL experience to all frozen yogurt lovers in and around the Reno market. In fact, if all goes according to plan, we hope to finalize negotiations for a third U-SWIRL location in the northwest region of Reno later this month, with the intention of opening that cafe in early 2011 – if not sooner," added Fisher.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food Inc., and is launching a national chain of self-serve frozen yogurt cafes branded U-SWIRL® Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurt and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE Healthy Fast Food, Inc.