April 13, 2010 // Franchising.com // (Arlington, VA) -- Fulfilling the craving of an organic, grass-fed burger with fresh fries cooked in olive oil has never been so easy. Elevation Burger, an Arlington, Va.-based organic burger concept, just unveiled a new iPhone application, compatible with iPhone, iPod touch and iPad, which allows guests to order their favorite menu items with the tap of a finger.
The Elevation Burger application is similar to ordering at the restaurant. Once users have chosen their preferred restaurant location on the iPhone, they can scroll the menu and decide what items sound most appealing. Ordering is especially simple since the application includes food descriptions as well as photos. Once the Elevation Burger order is finalized, the application displays the total cost. Users pay with their credit card and determine the pick-up time – which can be as little as five minutes. When guests arrive at Elevation Burger, they can bypass the line and quickly grab their food.
"The iPhone application offers people a convenient way of getting Elevation Burger and it's a fun and interactive way of communicating with our guests," said Hans Hess, Elevation Burger founder and CEO. "The iPhone application also makes eating delicious, organic burgers even easier!"
"Ingredients Matter" is not just Elevation Burger's slogan, but also a reflection of the company's constant focus on offering quality food that makes a difference both to the consumer and the environment. Elevation Burger serves only 100 percent USDA-certified organic, 100 percent grass-fed, 100 percent free-range beef burgers freshly ground on-premises and fresh-cut French fries cooked in heart-healthy 100 percent olive oil. AOL Small Business named the burger chain one of the most innovative in the country and FastCasual.com ranked it as the Top 100 Movers & Shakers for 2009.
There are currently seven Elevation Burger locations: Falls Church and Arlington, Va., National Harbor, Md., Montclair, N.J.; Wynnewood, Pa. (outside Philadelphia); Coral Springs, Fla. and Austin, Texas. All are franchised locations except the original Elevation Burger in Falls Church. Elevation Burger expects to have a total of 15 to 20 restaurants (three company-owned) operating by the end of 2010. Upcoming openings include Dallas and New York City. At its current growth rate, Elevation Burger expects to have 100 locations nationwide by the end of 2013, with the number of company-owned restaurants determined by available new market opportunities. Fransmart is handling franchise development responsibilities for Elevation Burger.