Wyndham Hotel Franchise Brings 'Fashionable' Lodging to Manhattan's Chelsea

April 13, 2010 // Franchising.com // PARSIPPANY, N.J. — Wyndham Hotels and Resorts, a subsidiary of Wyndham Worldwide (NYSE:WYN), today welcomed its newest location, the newly constructed 280-room Fashion 26 – A Wyndham Hotel on West 26th Street in New York City's Chelsea neighborhood and nearby Fashion District.

The latest addition to Manhattan's hotel cityscape, the fashion-themed hotel offers distinctive services and amenities including signature Crumbs® cupcakes at check-in, innovative dining at specialty hamburger haven RARE Bar & Grill, and radio-frequency guest room keys that unlock doors with the wave of a hand.

The 22-story glass and steel tower, conceived by Peter F. Poon Architect P.C., stands across from the Fashion Institute of Technology, the hotel's neighbor on the opposite side of Seventh Avenue. Designer Glen Coben took inspiration from the Fashion District's history for the hotel's fashionable look and style. Coben's custom-designed wooden reception desk in the hotel's lobby was modeled after a fashion studio cutting-room table, with iron legs common to old-fashioned sewing tables.

Guest corridors throughout the hotel will be the setting for a rotating art program, featuring contest-winning photography created by students at the Fashion Institute of Technology. Setting the stage for the hotel's exhibits, the hotel's own After Mondrian (Fashion 26) display by installation artist Devorah Sperber is crafted from colorful spools of thread in homage to Piet Mondrian's paintings of the city.

"Fashion 26 – A Wyndham Hotel makes an exciting statement about architectural imagination, refined service and unique amenities in one of the city's most vital and vibrant neighborhoods," said Jeff Wagoner, Wyndham Hotels and Resorts president. "We are proud to build on our strong presence in New York City and offer business and leisure travelers another great hotel option in Manhattan."

The guest experience is further enhanced with upscale touches including daily turndown service, premium Frette linens and terrycloth towels, complimentary wireless Internet service, custom-designed hardwood furniture, Gilchrist & Soames® bath products, and special edition, fashion-inspired cupcakes, made exclusively for the property.

Staff uniforms are equally stylish, taking inspiration from design houses like Faconnable®, Pink® and Ralph Lauren®. The custom-created merino wool uniforms will be complemented by Kangol® knit hats for the doormen.

The hotel's hip RARE Bar and Grill pays tribute to the great American hamburger, and its RARE View rooftop bar and lounge will open late spring with creative cocktails to be served with dramatic views of the Manhattan skyline. The hotel offers meeting space for up to 80 attendees and a boardroom suitable for up to 14 people. Insomniacs will appreciate the business and fitness centers, open 24 hours a day. The fitness center is outfitted with Cybex® cardiovascular and resistance training equipment.

"Having worked on this project since its inception two years ago, it is wonderful to see this unique combination of fashion, hospitality and exemplary service come to fruition," said Paul Celnik, founder of Mode Hospitality, which manages the hotel and assembled a seasoned executive team led by General Manager Wayne Schneider.

The Fashion 26 – A Wyndham Hotel also joins sister Wyndham locations including the Wyndham Garden Hotel Times Square South on 36th St.; the Wyndham Garden Hotel Manhattan Chelsea West at 24th St.; and the Wingate by Wyndham on 35th St.

All Wyndham guests can take advantage of the brand's guest recognition program when they join Wyndham ByRequest® which offers complimentary benefits including high-speed Internet access and choice of favorite welcome snack and beverage. Members also earn Wyndham Rewards® points, which can be redeemed for complimentary hotel stays, airline tickets, name-brand merchandise and dining and shopping gift cards, among other options. In lieu of points, members may elect to earn airline or rail miles with a variety of carriers.

Wyndham Hotels and Resorts, LLC and its affiliates, subsidiaries of Wyndham Worldwide Corporation (NYSE: WYN), offer upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, China and the Caribbean. All Wyndham hotels are either franchised or managed by the company or managed through a joint-venture partner.


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