Jamba Juice Franchise Teams Up With Best-Selling Author Stedman Graham and Oakland High School Students to 'Jump' for Health, Fitness and Success

Jamba Juice Franchise Teams Up With Best-Selling Author Stedman Graham and Oakland High School Students to 'Jump' for Health, Fitness and Success

Launches Healthy Oakland Schools Program to Serve Jamba Juice All Fruit(TM) Smoothies in Oakland Public Schools

EMERYVILLE, Calif. // PRNewswire-FirstCall // -- Today, hundreds of high school students joined together at the Fremont Federation of High Schools – College Prep and Architecture Academy, Mandela High, Media College Prep, Robeson School of Visual & Performing Arts – for a Healthy Oakland Schools celebration that included a "Ready, Set, Jamba Jump" jump rope event and student forum with motivational speaker Stedman Graham. The activities highlighted a new program announced today between Jamba Juice (Nasdaq: JMBA) and the Oakland Unified School District to provide healthy All Fruit™ Smoothies to Oakland public schools as part of their school lunch programs.

The day began with nearly 300 students attending a forum that featured an inspirational discussion with James D. White, President and CEO of Jamba Juice Company and author, educator and entrepreneur, Stedman Graham. They encouraged students to aim high, set high goals for themselves and strive to overcome any adversity they may face in their lives. Graham, who travels throughout the country speaking to students, has a lifelong commitment to youth, community and education. He outlined nine steps for success for the students from his educational series, "My Life is About."

"Inside every teen there is a dream and we're here today to inspire and help them discover and create opportunities so they can reach their greatest potential," said Graham. "It is important to help them understand their potential so they become the architects in their own lives."

Following the forum, Jamba's Bananaman joined Team Oakland, a local student youth track team trained by 100 Black Men, to lead students in a "Ready, Set, Jamba Jump" jump rope event. Hundreds of students jump roped to music and everyone who participated was a winner, each receiving a $5 Jamba Juice® gift card. Jamba Juice donated 500 jump ropes to the school for its physical education programs and students were served Jamba Juice smoothies afterward. Jamba Juice supports Team Oakland by providing delicious oatmeal for their training clinics. The team will be competing in the International Children's Olympics in France this June.

"Jamba Juice is proud to support Oakland Unified by sponsoring today's event and working together to provide students all fruit smoothies throughout the year as part of the school lunch program," said Mr. White. "We are celebrating 20 years of feeling good and this is one of those moments where we get to really feel great by helping students take healthy actions, providing them better-for-you menu choices, and inspiring them to succeed in their future endeavors."

The "Ready, Set, Jamba Jump" follows the Company's record breaking "Jamba Jump Day™" event in February where Jamba Juice, in partnership with the California Association for Health, Physical Education, Recreation and Dance (CAHPERD), helped activate more than 88,000 California children and adults to break the Guinness Book of World Records' record "for the most people jumping or skipping rope at the same time."

The Healthy Oakland Schools program announced today with the Oakland Unified School District builds on Jamba's overall commitment to promoting health, wellness and physical activities in schools.

Through Jamba's School Lunch Program, Jamba will provide area schools the ability to purchase and sell Jamba Juice's All Fruit™ Smoothie line at fixed and reduced prices to students. Beginning next week, the Fremont Federation of High Schools will begin offering Jamba Juice smoothies. Today, students got a delicious sampling, as Jamba team members served the Five Fruit Frenzy™, Jamba Juice's feature healthy All Fruit™ Smoothie, to nearly 1,000 students. The Five Fruit Frenzy™ blends blueberries, strawberries, bananas, peaches and mangos to offer students a delicious way to help meet their recommended daily serving of fruits. Made from real, whole fruit, it contains no added sugar and is an excellent source of Vitamin C.

"This was a really special day for our students and provided a unique opportunity to celebrate their commitment and that of our teachers and parents to promote health and wellness while inspiring young people to live their dreams," said Tony Smith, Ph.D., Superintendent of the Oakland Unified School District. "Stedman Graham and James White provided truly motivational remarks that will have a lasting impression on our students."

Jamba Juice is also providing Bay Area PTAs the ability to raise funds for school programs focused on health, wellness and physical activities. Through the Jamba PTA School Appreciation Card, local PTAs can sign up, register their supporters and, every time those supporters use their swipe card for a Jamba Juice purchase at participating locations, their PTA receives 10% back from the sales. Jamba Juice has pledged a goal of raising up to $1 million in initial support for the program.

About Jamba, Inc.:

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements: This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba Juice



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