Westin Hotels & Resorts Franchise Anounces Jonathan Adler, Brookstone and Kate's Paperie Check-in to Westin Hotels Wellness Store on Amazon.com
Westin Hotels Introduces New Product Offerings on Amazon.com Storefront
WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Heavenly Bed? Check. Yoga ball? Got it. Jonathan Adler designs? Absolutely! One month after the successful launch of its wellness storefront on Amazon.com, Westin Hotels is expanding its product offerings to include merchandise from acclaimed designer Jonathan Adler, Brookstone and Kate's Paperie.
Since the March 1st launch of the brand's curated wellness store on Amazon.com, Westin Hotels beloved Heavenly products have been the most popular with consumers, accounting for more than 90% of the products sold on www.amazon.com/westin. The sites top sellers include Westin's White Tea Candle ($36) and Westin's White Tea Aloe Shampoo ($12), as well as the brand's iconic Heavenly Bed.
Beginning on today, the online retail store will debut various Jonathan Adler products including his signature Platinum Belly Vase and Platinum Piggy Bank. For weary travelers in need of a quick pick-me-up, the site will retail Philips goLITE BLU energy light, designed to naturally increase energy and boost your mood. For fitness fanatics, Westin shoppers can purchase Brookstone's SmartStep Pedometer, which tracks estimated steps, distance and calories burned, and other Brookstone products. For the first time on Amazon.com, Westin's digital retail storefront will sell products from Kate's Paperie, the iconic New York paper store. Items will include signature Kate's Paperie Exclusives such as a recycled folio and a 100% post-consumer waste paper notebook.
To celebrate the launch of Westin's wellness site, Westin guests who stay twice mid-week through May 13th, 2010 will receive a $100 Amazon.com gift card. To be eligible, guests must register at westin.com/balance by April 30th prior to booking. Since launching, nearly 30,000 consumers have registered for the Amazon.com gift card promotion.
The new digital storefront joins a host of wellness initiatives recently introduced by Westin Hotels & Resorts. In late 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation aimed at helping travelers troubleshoot common sleep problems. In the fall of 2007, Westin partnered with SuperFoods Partners LLC to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.
About Westin Hotels & Resorts
Westin Hotels & Resorts, with 169 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.
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