Virginia Play N Trade Franchisee Finds Success in Small Demographic, Plans to Open Two More Stores

San Clemente, CA --( Play N Trade Franchise, Inc, the fastest growing video game franchise worldwide, is excited to announce that Front Royal, VA franchisee, Will Lawrence is planning to open his second location in Warrenton, VA in June.

Lawrence opened his first store in July of 2008 in an area with a population of just under 14,000. He has managed to be successful and attributes that to the great customer service that his knowledgeable Play N Trade employees provide.

"I make sure that all my employees are familiar with and know every aspect of Play N Trade," says Lawrence. "We also take the time to get know our customer base and promote the community atmosphere that Play N Trade stores are known for."

Lawrence got his start in finance but wanted to do something he was passionate about. In his case it was running a successful business. As a lifetime gamer, he saw that there were many untapped opportunities within the video game industry.

"What I like about Play N Trade is that we differentiate from our competitors," he says. "We've created a fun gaming store, as it should be, by making our customers happy and creating an inviting store with a community atmosphere."

"We always have something going on in our store. One of our more popular events is a retro gaming tournament that takes place the last two weeks of every month," says Lawrence. "Customers compete in high score and speed run contests on games like ExciteBike, Punch-Out and Galaga and it actually sounds like an arcade in the store."

In addition to his second store opening, Lawrence already has plans for a third Play N Trade.

About Play N Trade

Play N Trade is the largest and fastest-growing video game franchise worldwide. It is also one of the fastest-growing franchises across all industries. The company provides exceptional training, support and marketing systems to its store owners, who in turn provide an outstanding customer experience for their shoppers that is unmatched by any other gaming franchise. Play N Trade sets itself apart from competing video game retailers by allowing customers to try any video game prior to purchase, participate in local and national tournaments, have their consoles and games repaired as well as buy, sell and trade video games.


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