Smashburger Franchise Introduces Its "Better Burger" to Southern Michigan

Franchise Agreement Brings Popular Fast-Casual Concept to Kalamazoo area

KALAMAZOO, Mich. --(BUSINESS WIRE)-- Smashburger, a fast-casual, "better burger" restaurant concept has signed an agreement with Smash Venture, LLC to operate six restaurants in the Kalamazoo, Mich. metro area.

The deal with Smash Venture, LLC brings the number of signed franchise agreements to more than 350. By year's end, Smashburger will have approximately 100 stores in more than 15 states. With corporate, franchise and joint venture partnerships, Smashburger can grow quickly and deliver its promise of a "better-burger."

Named for the cooking method used to create the perfect burger, Smashburgers are one-third or half-pound of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a grill to sear in the juicy flavors. To further the "better burger" experience, Smashburgers are served on an artisan bun and topped with real cheeses, fresh produce and top-quality condiments.

Smashburger serves delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes and root beer floats.

"Smash Venture, LLC's operational experience will be a great asset as we enter southern Michigan," says Smashburger President Scott Crane. "Our partnership will make Smashburger Kalamazoo's favorite place for burgers."

"After trying Smashburger, I was impressed," says Terry Henderson, Smash Venture, LLC CEO. "The time is right for Smashburger to enter the Kalamazoo area because residents are looking for somewhere they can enjoy exceptional 'better burgers.'"

About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by Consumer Capital Partners, Smashburger develops corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News.

About Consumer Capital Partners

Denver-based Consumer Capital Partners is a concept development firm focused on multi-unit retail businesses, in the restaurant, liquor, food, and leisure industries. CCP has experience in private equity, brand, concept and product development, and strategic consulting.



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