April 27, 2010 // Franchising.com // Atlanta – TSS Photography, the leading U.S. youth photography franchise, announced today it hired new Director of Marketing, Troy Van Every, to spearhead the company's strategic alliances with other national organizations, while continuing to develop cutting-edge sales and marketing technologies to support the brand's 230 franchise locations.
Van Every is no stranger to TSS Photography, having previously served as a Marketing Manager with the company from 1999-2000. In his role, he managed marketing initiatives for franchises in 43 states, while launching new products and programs that increased sales through multiple product lines.
"I'm thrilled to once again be a part of such a dynamic company that continues to be the leader in the youth photography market," said Van Every. "Over the last decade, I've followed the company's successes and seen their tremendous progress, and I'm eager to build on the momentum they've gained in building the TSS brand across the country."
With more than 16 years of strategic sales and marketing experiences, Van Every will launch dynamic marketing programs for the company through national alliance partnerships, loyalty programs, new products and services, and other strategic initiatives. He will also lead TSS Photography's third annual "Volunteer of the Year Award" campaign, celebrating and recognizing America's heroes who donate time, energy and kindness to enhance their local communities, as well as the brand's ongoing support of the Make-A-Wish Foundation®.
"Troy's wealth of expertise in strategic marketing will help catapult TSS Photography into our next growth phase," said Joe Lindenmayer, president of Atlanta-based TSS Photography. "His experience in securing national partnership with like-minded organizations is invaluable; he is passionate about our mission to give back to the communities that our franchisees serve, and we're honored to have him on our team."
Prior to taking on the Director of Marketing roll with TSS, Van Every managed the marketing strategy for top companies in retail, real estate, software, franchise, mortgage training and mortgage banking industries. In his various roles, he was responsible for the creation and distribution of email marketing campaigns and software marketing programs, along with management of partnerships and marketing alliance programs with organizations like Habitat for Humanity, Special Olympics Georgia, and The United Way.
Since its founding in 1983, TSS Photography's culture has centered around grass-roots philanthropic outreach. The home-based franchise has grown to more than 230 units throughout the country and earned the 2010 Franchisee Satisfaction Award for achieving the highest level of overall satisfaction among their franchise operators. TSS Photography offers franchise opportunities for a variety of protected territories and a 10 percent discount on all territory plans for veterans.