April 28, 2010 // Franchising.com // Metro Burger, an Akron, Ohio-based gourmet burger restaurant, has completed its franchise development program and is beginning to grant single-unit and multi-unit franchises. The latest in burger franchise opportunities, it is the first to offer an urban-chic, fast-casual dining experience. Along with fast service and affordable prices, guests are surprised there are over 33 million burger combinations.
Scott Burford, CEO of Metro Burger, who defines the concept as "fast-casual with a metro-chic atmosphere," spoke about why Metro chose to franchise: "We believe franchising provides the best opportunity to dominate the fast-casual segment of the $100 billion burger industry. So we designed our concept from the very beginning to be a franchise. Every aspect was carefully implemented to ensure maximum efficiencies and profitability for our franchisees."
Having researched other burger franchise opportunities, Burford found the fast-casual sector of the burger industry was drastically underserved. "A few concepts have attempted to fill this gap but they fall short of fast-casual and are more quick service oriented," Burford noted.
Entrepreneurs interested in burger franchise opportunities should take note. Metro Burger won't be a secret very long. In fact, their Southwestern Veggie Burger was voted #1 at the 2008 and 2009 National Hamburger Festival. Metro's hand patted burgers are made from 100% Angus beef and prepared with the finest ingredients and spices.
Stephen Vandegrift, franchise consultant to Metro and President of FranSource International, indicated there was major interest in the burger franchise concept even prior to launching the franchise. Many inquiries have been received and he anticipates several franchises will be awarded this year.
The Metro Burger franchise opportunity is ideal for inline strip malls and free-standing buildings, averaging 1,800-3,000 square feet. Franchisees benefit from site location assistance, extensive training, proprietary recipes, and ongoing support. The operational procedures, menu, design, décor, and superior customer service are what Burford credits as the keys to the concept's success and make it one of the best burger franchise opportunities in the industry.
Those interested in inquiring about the Metro Burger franchise opportunity should call 877-302-6022 or complete the franchise inquiry form at their website.
Metro Burger is the first urban-chic, fast-casual gourmet burger franchise in the industry. Based in Akron, Ohio, the company began offering single unit and area developer franchises in 2010.