Abrakadoodle-Singapore Participates in International Franchise Workshop

Franchisee-Franchisor relations are highlighted during presentations and panel discussions.

Reston, VA --(PR.com)-- The importance of positive franchise relations took center stage at an international franchise workshop, which was held April 23, 2010 at Maxwell Chambers in Singapore. Ben Litalien, Certified Franchise Executive and principal of Franchise Well, LLC, was invited by the Franchise License Association of Singapore to speak on "Fostering Positive Franchisor/Franchisee Relations." Ben requested Charmaine Khaw, Master Franchisee for Abrakadoodle Art Studio for Kids-Singapore to participate as a panelist, in addition to his role at the event. More than 40 international and local franchisors or franchisors-to-be (from various industries) attended the event.

"Franchising revolves around the unique relationship between the franchise company and its franchisees," Ben stated, "and like any interpersonal relationship, it takes commitment, practice and flexibility."

During his presentation, Ben shared key insights from his 20 years in franchising. He also provided input from other franchise executives who have attended his certificate in franchise management program at Georgetown University, where Abrakadoodle co-founders Mary Rogers, MA.Ed and Rosemarie Hartnett, CFE have presented as guest speakers. His key points included: (1) The two most important roles of the franchisor should be knowledge transfer and systems development to build and maintain a strong relationship; (2) Franchisee's can gain valuable insights on how strong the franchisor's relationship is with its franchisees "before" signing the franchise agreement … if they look; (3) The relationship gap between when franchisees open and when they attain an acceptable level of sales can be closed by committing additional franchisor support; (4) Everyone makes mistakes; franchisors and franchisees. Integrity is the glue that keeps the relationship strong long-term.

Charmaine Khaw participated as a panelist and discussed franchise relations, speaking about her rapport with her franchisor in the U.S. as part of a panel dedicated to helping other franchisors, franchisees and prospective owners to improve their success through shared best practices. "I had the privilege of receiving many compliments from attendees, who found my down-to-earth replies engaging, sincere and provided helpful insights for their consideration," Charmaine commented.

Ms. Khaw responded to such questions as: In your relationship with your franchisor, did you ever feel let down? She said, "You may feel that this sounds like a fairy tale, but I sincerely say that thus far I have never felt left down. Mary and Rosemarie have become friends and they have been constantly supportive and great mentors." How do I pick the right franchise? What made you choose Abrakadoodle? "Knowing what I want is important," advised Khaw. "It's easy to make decisions when you are clear on what you want. I am passionate about children's education and art, so this narrows the choice to a few franchisors in the U.S. I picked Abrakadoodle from the pool of choices because: Mary and Rosemarie are sincere and relational; This is Rosemarie and Mary's second franchise, and they have the experience and expertise in international development; It is difficult for an independent person to finance the investment to produce a similarly rich and comprehensive curriculum; To a certain extent "chemistry" is also important to me." Is being a franchisor or master franchisee for everyone? "No," Khaw conceded, "Again, we have to ask ourselves what we want. Some personalities may thrive better as an employee or sub franchisee. Though a franchisor or master franchisee role may provide more room for attractive returns, it also requires more effort. There is no free lunch. We have to ask ourselves if we wish to be a good mentor to others. If we have 10 sub franchisees, we become a parent to 10 children and these children are in turn parents to large families. It's an awesome responsibility that can be rewarding if you have the capacity, desire and drive to deliver."

Abrakadoodle Art Studio for Kids -Singapore is located at Cluny Court, 501 Bukit Timah Rd. #02-3/15, Singapore 259760, which is situated near the French Embassy and the upcoming Botanical Gardens MRT Stations.

Abrakadoodle was the first U.S. art franchise to bring a comprehensive, standards-based art education programs to children. More than just a drawing program, Abrakadoodle embraces art in its broadest scope – from public art to all types of painting, sculpture, animation, paper and fabric art, digital photography, collage, mosaic design and more. Abrakadoodle students develop an appreciation for art and a sense of craftsmanship. Research suggests that getting an early start in the arts can make a real difference in the lives of children, not only in terms of increased academic achievement but also greater problem solving, leadership capabilities, and increased confidence. Children and parents love Abrakadoodle and our process art methodology, which offers children the freedom to create and express themselves in original, colorful and imaginative ways.



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