Toronto, Canada --(PR.com)-- Local business owners in South Africa will gain valuable knowledge on today's best practices and techniques for digital marketing, including online lead generation, search and social media marketing, customer retention and online brand reputation management. Ranked as the world's leading digital marketing solutions provider, WSI is organizing an Internet Marketing Summit in Johannesburg, South Africa on May 3 at the Montecasino La Toscana facility. The goal of this event is to educate business owners and marketing professionals on the current marketing trends and how digital media is changing the way people do business online.
Ron McArthur, President of WSI, who will be opening the event, says, "Over the past few years, WSI has actively pursued educating businesses on how they can leverage Internet tools and technologies to generate more leads, enhance their brand reputation and increase their profitability. This Internet Marketing Summit in Johannesburg is one of many IM Summits that WSI has organized. It is geared toward providing the latest digital marketing knowledge to local business owners and marketing executives to help them understand how to 'digitize' their businesses. I look forward to participating in this event and I believe that all attendees will receive great value from the information shared by the expert speakers."
Local WSI franchisee and recognized Internet and search marketing expert in South Africa, Francois Muscat, will facilitate the event. He is a sought-after speaker at Internet marketing conferences worldwide and has presented at numerous international seminars. Francois' presentation will cover such topics as online lead generation, social media, online brand credibility and client/prospect communication.
Francois Muscat, WSI Consultant in Johannesburg and event organizer, says, "As the South African market is quickly expanding its online usage, marketers are allocating more of their advertising dollars to Internet marketing. In fact, ZenithOptimedia estimates that $88 million dollars will be spent advertising online this year, and by 2011 this number will increase to $132 million. Social media tools and technologies like Facebook, LinkedIn, Twitter and YouTube are quickly changing the way people communicate with one another and ultimately how companies conduct business. It is vital that companies leverage these digital tools to protect and enhance their online brand reputation, generate more leads and retain their existing customers. My presentation will cover an entire online strategy 'in plain English' and will be of great value to businesses of any size."
WSI President Ron McArthur will deliver the opening address at the event covering today's Internet marketing trends. The keynote speaker is Michael Jackson from The Other Michael Jackson, who has carved out an enviable reputation as one of the best B2B speakers by presenting at over 100 conferences and seminars a year globally. His presentation is entitled "The Challenge of Change", in which he will give a dynamic view of the global business world as it is today.
To educate business owners around the globe about how to profit from their websites through a mix of online marketing tools and techniques, WSI has conducted several dozen Internet Marketing Summits over the past year. They were held various regions around the world, including Canada, USA, Latin America, South Africa, Europe, UK and the Middle East.
WSI is the world's #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world's largest Internet Consultants' network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine's Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America's Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.