May 03, 2010 // Franchising.com // BOSTON, Mass. – Fitness Together Massachusetts Owners Group, which specializes in one-on-one personal training, has assembled a record-setting 40 fitness studios across Massachusetts and Rhode Island to serve as the Official Health and Fitness Sponsor for the American Diabetes Association of Eastern New England's Step Out: Walk to Fight Diabetes.
From May through September, participating Fitness Together studios will raise a minimum of $40,000 [$1,000 per studio] for the ADA Eastern New England Chapter. Clients at each studio will have a chance to sign up for the Fitness Together "Cardio for a Cure" program, collecting donations from family and friends for each mile they log doing exercises like walking, running, biking and swimming. The public is invited to join in and can sign up for free at any participating Fitness Together studio.
"It's a natural fit for our clients to make the most of their workouts and support a fantastic cause at the same time," said Jeff Jervik, president and CEO of Fitness Together Holdings, Inc. "Diabetes is a major health issue affecting more than 24 million Americans. Diabetes incidence continues to grow, now reaching epidemic proportions and it's a disease that deserves more attention, deeper support, broader education and swifter action from people and organizations that can help like Fitness Together."
Proceeds from the "Cardio for a Cure" program will be tallied in October when Fitness Together also sponsors three ADA Step Out: Walk for Diabetes events. The walks will take place Oct. 16, in Worcester, Mass., Oct. 17 in Providence, R.I. and Oct. 23 in Boston.
"We are very appreciative of the Massachusetts and Rhode Island Fitness Together studios and their teams of trainers for taking on this important issue", said Chris Boynton, Executive Director for the Eastern New England area of the American Diabetes Association. "Fitness Together's mission to help their clients live healthier, happier lives is very much compatible with our mission to prevent and cure diabetes and to improve the quality of life for all those living with the disease."
Separate from the money that Fitness Together raises for the ADA chapter, the studios have announced that they will also sponsor a health study to examine the impact of fitness and exercise on Type 2 diabetics who sign up at their studios this summer. Details of the six-month study will be announced soon.
Based in Highlands Ranch, Colo., Fitness Together Holdings, Inc., is one of the world's largest wellness organizations. The parent company oversees Fitness Together Franchise Corporation a one-on-one personal training fitness franchise established in 1983 that began franchising in 1996, and Elements Therapeutic Massage, Inc. a massage therapy franchise that began franchising in 2006. Today, the combined franchise network has hundreds of franchises sold across the United States, Costa Rica, Brazil, Israel, Ireland, and Canada.
Fitness Together and Elements Therapeutic Massage are each actively selling franchises.