Fiesta Auto Insurance Opens New Location in New York

Local neighborhood business meets growing demand for affordable, high-quality insurance and tax preparation services

May 04, 2010 // Franchising.com // NEW YORK, N.Y. – Fiesta Auto Insurance, the nation's only insurance and tax preparation business, announced the grand opening of its newest location situated at 235 E. 117th Street in New York.

"We are thrilled to become a part of the community and to begin building personal relationships with each and every single one of our customers," said Tamika Humphreys, Owner of the new location in New York. "Fiesta Auto Insurance is a place where people can turn to for affordable, high-quality automotive insurance and tax preparation services and know they are getting the best for their money."

Fiesta Auto Insurance specializes in insurance policies and tax preparation, providing a one-stop-shop for customers interested in personal and commercial automotive, homeowners, rental, condo, apartment, commercial property, Mexico insurance, and special event insurance coverage. In addition, customers can also receive tax preparation services, motor vehicle registration services, travel services and instant wire money transfers.

The nation's only insurance and tax preparation franchise is driving aggressive growth nationwide as it combines two highly attractive business models under one roof. Quadrupling its presence to more than 80 units sold during the past 10 months, Fiesta Auto Insurance is turning heads in the franchise investment community amid a down economy.

"We are opening the door for investors to remain profitable year round because of the wide range of insurance and tax services we provide," said John Rost, founder and CEO of Fiesta Auto Insurance. "By merging insurance and tax preparation services, our franchise owners gain a tremendous competitive advantage, allowing them to connect with their customers multiple times throughout the year and build personal relationships with everyone who walks through the door."

Launched in 1999 to meet the growing demand for auto insurance within underserved Hispanic and blue-collar communities in Southern California, Fiesta Auto Insurance is pushing its operations to new levels as the company puts into motion an aggressive franchise growth plan. Calling for more than 1,500 locations to open throughout the next five years nationwide, key markets include Texas, Illinois, New York, Pennsylvania, Arizona, Florida and Michigan.

The franchise opportunity is available to investors who want to start a new business, or existing independent operators who are interested in converting to Fiesta Auto Insurance, giving them lower operating costs with more access to nationwide carriers as well as name brand recognition and a proven business model. As part of a company renowned for its strong reputation throughout the insurance industry, Fiesta Auto Insurance franchisees benefit from favorable carrier relationships and higher commissions.

"Since we started the business 10 years ago, we have established ourselves as a trustworthy, neighborhood business," added Rost. "Fiesta Auto Insurance is meeting the growing demand for affordable, high-quality insurance and tax preparation services in rapidly expanding communities across the nation."

Beyond auto insurance, Fiesta offers insurance services for watercrafts, motorcycles, homeowners, rentals, condos, apartments, tenant occupied property, commercial auto, commercial property, commercial general liability, Mexico insurance and special event coverage.

Rost, a charismatic business leader, is as equally accomplished in extreme-sports. He is known as the "Adventure Guy," and holds an aeronautical world record in a plane he built on his own. Among his thrill-seeking adventures, he has climbed the world's tallest mountains on each continent and completed a marathon along the Great Wall of China.

In 2006, Rost made the strategic decision to begin franchising Fiesta Auto Insurance. Current company forecasts include 250 locations to be opened by the end of 2010. With an initial franchise fee of $10,000 and total suggested capital ranging between $30,000 and $50,000, the Fiesta Auto Insurance franchise opportunity provides investors with a low-cost, low-overhead, franchise investment. Area developer agreements are also available.

Rost has developed a paperless operating environment and has created significant brand-name recognition in the midst of the brand's rapid growth phase. The company provides the necessary support tools for its franchisees, including marketing, ongoing training and financial reporting. The brand's colorful logo, featuring its animated bird mascot, has helped establish widespread consumer awareness.

"Fiesta Auto Insurance provides a great service at a great value, giving us a solid foundation for a recession-resistant business model," said Rost. "We support our franchisees by handling much of the back office work, allowing our owners and their staff to focus more on building relationships and selling to customers."

About Fiesta Auto Insurance

Fiesta Auto Insurance is the nation's only insurance and tax preparation services franchise with more than 60 locations open throughout the nation. Specializing in insurance policies and tax preparation, Fiesta Auto Insurance is a one-stop-shop for customers interested in personal and commercial automotive, homeowners, rental, condo, apartment, commercial property, Mexico insurance, and special event insurance coverage. In addition, customers can also receive tax preparation services, motor vehicle registration services, travel services and instant wire money transfers.

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