La Quinta Inns & Suites Ranks #2 in 2010 U.S. Hotel Chain Survey
Brand Significantly Improves Overall Score from 2009
May 10, 2010 // Franchising.com // DALLAS - According to corporate traveler buyers, La Quinta Inns & Suites has earned the #2 ranking in the mid-price category of the "2010 U.S. Hotel Chain Survey" published in the March issue of Business Travel News magazine. The annual survey evaluates hotel chains on a number of criteria including "Physical Appearance of Hotels," "Helpful Courteous Staff," "Quality of In-Room Amenities," "Quality of Food," "Overall Price/Value Relationship" and more. This year, La Quinta significantly improved its overall ranking by moving up from #8 in 2009.
"Business travelers are a very important segment of our business. This ranking reinforces La Quinta's commitment to investing significant resources to improve the product and service we offer our guests," said Wayne Goldberg, La Quinta's President and CEO. "We are pleased to see improved scores in "Physical Appearance of Hotels" and "Helpful Courteous Staff" which feeds our momentum in working to exceed guests' expectations."
Over the last three years, La Quinta has added more than 200 new hotels and spent in excess of $285 million on systems and renovations at its existing hotels. As a result, the brand has thousands of new rooms that feature bright colors, beautiful décor and comfy pillow-top mattresses. Business travelers looking for value will find their travel dollar goes further at La Quinta with affordable rates, free Bright Side Breakfast and free high-speed Internet. Today, La Quinta has nearly 800 locations in the U.S., Canada and Mexico and continues to grow.
Business travelers can earn free nights when they enroll in La Quinta Returns guest loyalty program. Members earn points for every dollar spent at La Quinta hotels that can be redeemed for free nights, airline miles/credits toward free travel and shopping and dining gift cards/certificates accepted at over 150 national retailers and restaurants.
About La Quinta
LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to close to 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands.