Interstate Batteries Extends Enterprise BI Strategy with MicroStrategy Dashboards
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Interstate Batteries Extends Enterprise BI Strategy with MicroStrategy Dashboards

MicroStrategy's High Performance Dashboards Enable Rapid Analysis of Large Volumes of Data

MCLEAN, Va. // PRNewswire-FirstCall // -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Interstate Batteries has selected MicroStrategy as its enterprise business intelligence platform. Interstate Batteries is the leading automotive replacement battery brand in North America, selling close to 15 million batteries a year.

Over the past several years, Interstate Batteries has used MicroStrategy dashboards for enhanced visibility into sales performance and historical sales trends. With the expansion of MicroStrategy across the enterprise, Interstate Batteries will be able to provide dashboard metrics and analysis capabilities to its distributors. This new reporting capability is designed to improve inventory management, increase sales, and provide more effective management of new customers.

MicroStrategy dashboards deliver a tremendous amount of information in an intuitive and compelling manner, all within the context of its high performance BI platform. Business users can quickly analyze data at-a-glance to track business performance and optimize decision-making. MicroStrategy offers a library of advanced visualizations, including gauges, heat maps, animated bubble charts, and waterfalls that display volumes of data in a highly visual and interactive manner, and enable users to rapidly and easily identify problems and diagnose root causes.

"MicroStrategy's advancements in visualizations and performance at scale, combined with its unified architecture, will provide our home office users and distributors with the ability to make more accurate decisions focused on increasing profitability and customer satisfaction," said Mark Costolo, Director for Interstate Batteries. "This new way of pushing actionable data out to the field combined with more intuitive analytics at the home office is part of our long-term strategy to leverage BI as a key component of growing our business."

"We are delighted that Interstate Batteries has selected MicroStrategy to support its expanded BI environment," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy's intuitive, Web-based user interface is an excellent fit for Interstate Batteries to provide user-friendly reporting capabilities and dashboards for its distributors and home office personnel."

About Interstate Batteries

Founded in 1952 and based in Dallas, Texas, Interstate Batteries is comprised of a privately held group of companies who sell market and distribute all types of batteries and related products. Its member companies operate retail All Battery Center stores, provide franchising opportunity and support, and distribution through a state-of-the-art distribution center in Des Moines, Iowa. Interstate Batteries also provides products and services for motive and critical power needs through PowerCare Service and Solutions, Inc. Interstate Batteries is "#1 in Batteries." It's best known for its outrageous dependability® - including the nation's best warranty - and has a system of nearly 300 distributors that service more than 200,000 locations, selling automotive, marine/RV, commercial and other types of SLI products throughout the United States, Canada and select international locations.

Since Interstate's beginnings, recycling batteries has been a key part of the services the company offers. Last year alone, Interstate returned more than a billion pounds of lead-acid batteries to government-regulated smelters across the United States for recycling.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website,

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

SOURCE MicroStrategy Incorporated



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