Honest-1 Auto Care Announces Signing of Franchise Agreement in Minneapolis/St. Paul

Local Entrepreneur To Offer Eco-Friendly and Family-Focused Auto Maintenance and Repair Services to Area Residents

May 12, 2010 // Franchising.com // EAGAN, Minn. – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA™ Certified Eco-Friendly, today announced the signing of a franchise development agreement with Matt Sederstrom to open a new location at 525 Diffley Road, Suite 1050 in the Hawthorne Ridge Mall in Eagan.

In addition to practicing environmentally responsible auto repair and maintenance services, Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children's play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations.

Sederstrom grew up on a farm and has a strong commitment to the environment and its precious resources. He has more than nine years of experience working with renewable energy fuels and wind power.

"We want to further Honest-1 Auto Care's reputation as 'the' eco-friendly auto repair and maintenance business in town. Hopefully, we'll encourage other businesses in the community to 'go green' more often," said Sederstrom, whose new location will join the existing Honest-1 shop in Roseville, Minnesota. "We are thrilled to be part of a business that exceeds auto industry standards to protect the environment."

While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the Eco-TuneUp™ with the brand's Eco-360 fuel treatment. Plus, through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

Sederstrom joins a growing number of entrepreneurs nationwide who have opened Honest-1 Auto Care shops to meet the growing demand among consumers for honest and eco-friendly auto maintenance services.

"Our business principles are focused on honesty, integrity and environmental protection," said Jack Keilt, President and CEO of Honest-1 Auto Care. "Matt is dedicated to those principles, and we are very excited to have him join the Honest-1 Auto Care family."

To further show its commitment to the environment, Honest-1 Auto Care has partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide will fund the planting of 60,000 new trees this year through the charitable donation of revenues collected from repair orders, at no additional cost to customers. In 2009, the first year of the partnership, Honest-1 Auto Care planted 40,000 trees and since then Honest-1 has committed to the additional 60,000 trees for a total of 100,000 trees planted in two years!

About Honest-1 Auto Care

Honest-1 Auto Care™ is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA® Certified Eco-Friendly Auto Care®. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp® and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year.

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