May 17, 2010 // Franchising.com // Carrollton, Texas - Nick Shepherd, president and chief executive officer of Carlson Restaurants Worldwide, parent of T.G.I. Friday's, today named Trey Hall as Senior Vice President and Chief Marketing Officer of T.G.I. Friday's and a member of the Carlson Restaurants Worldwide executive team.
In his new role, Hall, who will report directly to Shepherd, will be responsible for T.G.I. Friday's global marketing activities.
Prior to joining Friday's, Hall held marketing leadership roles with Pizza Hut, Inc., Boston Market Corporation, where he was Chief Marketing Officer and later Chief Brand Officer and Quiznos Master LLC, where he was Chief Marketing Officer. Most recently, Hall was the Chief Marketing Officer for Consumer Capital Partners, a private equity firm.
"Trey is a proven innovative marketer, a creative and strategic thinker and has established himself as a successful brand builder throughout his career," said Shepherd. "He will play a key role in our future growth and we are thrilled to have him at T.G.I. Friday's."
Hall, who received his Bachelor of Arts in Advertising from Brigham Young University and his Master of Science in Advertising with an emphasis on Integrated Marketing Communications from the Medill School of Journalism at Northwestern University, will reside in Dallas and be based at the company's headquarters in Carrollton, Texas. Hall's first day in his new position will be May 24.
With more than 900 restaurants in 60 countries, including approximately 600 restaurants in the U.S., T.G.I. Friday's offers great food, innovative drinks and a unique experience filled with flair and a Thank God It's Friday's™ attitude. Friday's authentic, engaging atmosphere makes it the perfect place to escape, socialize and connect with people while getting a rejuvenating second wind. Members of Give Me More Stripes®, Friday's guest recognition program, receive free stuff and special perks year-round. As the original casual dining restaurant, T.G.I. Friday's has a rich heritage which includes being credited with popularizing Happy Hour, Long Island Iced Tea and Loaded Potato Skins. T.G.I. Friday's is also famous for its flair bartenders, approximately 7000 of whom compete annually for the title of the "World's Greatest T.G.I. Friday's Bartender."
Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality and travel industries. As of May 2010, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries.