OAK BROOK, Ill. --(BUSINESS WIRE)-- Family mealtime is more fun at McDonald's with McDonald's great-tasting Chicken McNuggets®, made with white meat chicken, and DreamWorks Animation SKG, Inc.'s (Nasdaq: DWA) Shrek Forever After™, the final chapter, in theaters May 21†. Shrek and friends are back at McDonald's, and this month, families can purchase and share new, limited-time Shrek Forever After-themed McNuggets of Fun Packs and Shrek collectible glassware and can gain access to unique digital experiences with fun rewards. Kids can also "Shrek Out" their Happy Meal® with Apple Dippers and low-fat Milk Jugs featuring Shrek-themed graphics.
Each 20-pc. McNuggets of Fun Pack* and 10-pc. Chicken McNuggets will include a McNugget™ of Fun Code** that unlocks fun family games and rewards online at www.mcdonalds.com/mcnuggets. By entering a code, families receive a reward like 25 prints from photo-sharing site Snapfish by HP, a one-night Redbox DVD movie rental or a Shrek flash mini game pack from Activision.
Shrek enthusiasts can also collect four unique Shrek–themed glasses available for $1.99 each with any food purchase at participating U.S. McDonald's restaurants for a limited time while supplies last‡. The double-sided glasses show the Shrek characters in both a familiar way and in a way never before seen and include an additional McNugget of Fun Code for access to the Shrek online games and rewards.
To help make eating fruits and dairy more fun, kids can "Shrek Out" their Happy Meal® with Apple Dippers and low-fat Milk Jugs featuring Shrek themed graphics. In 2007, McDonald's featured Shrek on the packaging of Happy Meal items including low-fat Milk Jugs and Apple Dippers and have since seen an increase in the number of these items sold. In addition, as a supporter of Produce for Better Health Foundation's Fruits & Veggies—More Matters® national health campaign and their Campaign for Children's Health, McDonald's now includes the Fruits & Veggies—More Matters logo on the Shrek-themed Apple Dippers packaging. To learn more, visit www.FruitsAndVeggiesMoreMatters.org.
Timed to the Shrek promotion, McDonald's unveiled "Stage M," an action packed, interactive online experience for kids featuring new music videos recorded by popular kids' artists. The videos – found online at www.happymeal.com – use colorful animation and music to engage kids in the taste and appeal of fruits and vegetables.
Talking Shrek Happy Meal toys (available from May 14 – June 10) and distinctive Shrek character watches (available from June 11 – 24) are also part of the excitement, while supplies last, at participating U.S. McDonald's restaurants.
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 19 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. DreamWorks Animation's upcoming feature film releases for 2010 are Shrek Forever After and Megamind.
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH has been working hard to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters® public health initiative. Fruits & Veggies—More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military.
† Shrek Forever After is rated PG
* McNuggets of Fun Pack available at participating McDonald's restaurants for a limited time, while supplies last.
** Internet access/valid email account necessary to participate online. Shrek Codes and Rewards available while supplies last. See Shrek Terms and Conditions at mcdonalds.com/Shrek for complete details.
‡Prices and participation vary