LINCOLN, England --(BUSINESS WIRE)-- Hilton Worldwide today announced the signing of a franchise agreement with Brayford Hotels for a new Doubletree by Hilton hotel in Lincoln, UK. Anticipated to open in 2011, the 115-guestroom Doubletree by Hilton, Lincoln marks the continued growth of the Doubletree brand in the UK. Building on an increasing pan-European presence, the global hotel brand opened Doubletree by Hilton, Cambridge in 2008 and has seen significant growth across the UK and continental Europe in the last two years.
Patrick Fitzgibbon, senior vice president of development for Hilton Worldwide in Europe and Africa commented: "The new Doubletree by Hilton, Lincoln will be another great addition to our U.K. portfolio of nearly 90 hotels, where we are consistently growing our multiple brand presence in a variety of locations. More than 80 confirmed deals across the Hilton Worldwide portfolio of hotels already are under development across the region. Doubletree by Hilton is a key growth brand in Europe, Africa and across the globe, and suits both conversion and new build projects in a combination of both business and leisure destinations."
Rob Palleschi, global head for Doubletree Hotels, said: "With a geographically well-positioned network of seven Doubletree by Hilton hotels already welcoming the world's travelers in the U.K., this latest signing in Lincoln represents the continued potential for our brand's growing hotel portfolio throughout the region. With 12 hotels already open and a confirmed development pipeline of an additional 12 hotels already on the European landscape, we can continue to reinforce the potential benefits for owners and developers to become affiliated with Hilton Worldwide with the Doubletree by Hilton brand."
The new-build Doubletree by Hilton, Lincoln will be located in the city centre at Brayford Wharf North and offer 115 guest rooms, a rooftop restaurant, a bar and large conference and event space. The hotel will also have a fitness centre and offer an onsite car park. Lincoln is a regional centre for tourism, with its famous cathedral and castle, as well as many sites of historical interest for visitors. The city is also known for its large student population, with visitors arriving for education, leisure and business purposes.
Doubletree by Hilton characteristic qualities include the warm worldwide welcome of the brand's legendary chocolate chip cookie presented to every guest at check-in; comfortable, stylish accommodations and full-service amenities; along with a unique and caring commitment to the communities in which they operate. Doubletree by Hilton believes in a set of business values that make their hotels a desirable place for employees to work and a satisfying place for travelers to stay. Doubletree by Hilton hotels also participate in Hilton HHonors®, the only guest rewards program that allows members to earn both Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 3,600 hotels worldwide.
Dean Wann of Brayford Hotels said: "Hilton Worldwide has been a great partner in this process from the start and we are delighted to have become part of Hilton Worldwide. We are looking forward to delivering on our promise to bring a modern hotel of real quality to Lincoln."
With a growing collection of contemporary, upscale accommodations in more than 230 gateway cities, metropolitan areas and vacation destinations worldwide, Doubletree by Hilton hotels and resorts are distinctively designed to provide true comfort for today's business and leisure travellers. From the millions of delighted hotel guests who are welcomed with the brand's legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward programme, each Doubletree guest enjoys a satisfying stay wherever their travels take them. Doubletree is one of Hilton Worldwide's ten market-leading brands.
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and more than 590,000 rooms in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
Brayford Hotels is privately owned company set up to acquire, develop and own hotel sites in the UK.