May 25, 2010 // Franchising.com // DALLAS, Texas – Motel 6 is proud to announce the launch of a sponsorship with Ronald McDonald House Charities. As one of America's most recognized hotel brands, Motel 6 is known for providing guests with clean, comfortable and affordable lodging. As an extension of its mission of hospitality, Motel 6 will provide support to RMHC and the Ronald McDonald House® program in doing what they do best: providing a "home away from home" for families of seriously ill or injured children who must travel far from home for medical treatment.
"We are proud to support Ronald McDonald House Charities and its mission to improve the lives, health and well-being of children," said Olivier Poirot, CEO for Accor North America, Motel 6 and Studio 6. "This sponsorship will allow our employees and our guests the opportunity to be a part of the very important work of Ronald McDonald House Charities – whether that be through donating funds or their valuable time. We look forward to contributing to the great efforts of Ronald McDonald House Charities for years to come and making a positive difference to many children and families in need."
Motel 6 will support and promote the Charity on its newly-launched, redesigned Web site, motel6.com. The Web site includes a link with information about RMHC plus a "donate now" button that links the visitor to a page where they can make an online donation. Motel 6 will donate $300,000 to the organization over the course of a four-year agreement.
For 35 years, Ronald McDonald House Charities has provided stability and resources to families so they can keep their child happy and healthy. "We know that children heal faster and cope better with their families nearby, and Ronald McDonald Houses are there to provide all the comforts of home to these families in need," Marty Coyne, president and CEO, Ronald McDonald House Charities, added. The Charity operates in accordance with a set of core values: focusing on the critical needs of children; celebrating the diversity of the programs they offer and the staff, volunteers and donors who make them possible; staying true to a heritage of 35 years of responsible stewardship; and operating with accountability and transparency.
This partnership reflects Motel 6's ongoing commitment to community involvement and improving the lives of children and families in need. Motel 6 joins RMHC in the belief that "when you change a child's life, you change a family's, which can change a community, and ultimately the world," and looks forward to promoting the Charity's quest to expand program opportunities and services in communities around the world.
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities.
Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 1,000 upscale and economy properties including nationwide economy leaders Motel 6, Studio 6, Ibis, Sofitel Luxury Hotels and upscale Novotel locations in the U.S., Canada and Mexico.
Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:
Ronald McDonald House Charities, a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Families and children being cared for at seventy-three percent of the most prestigious children's hospitals in the world benefit from one or more of the RMHC core programs. Its programs are grassroots-driven to enable the Charity to offer help where children need it most - right in their own communities. RMHC makes an immediate, positive impact on children's lives through its global network of local Chapters in 52 countries and regions and its three core programs: the Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®. RMHC and its global network of local Chapters have awarded millions of dollars in grants to support children's programs around the world. These programs and grants provide a bridge to quality health care and gives children what they need most to heal, their families.