Honest-1 Auto Care Franchisees and Area Representatives Gather for 2010 National Franchise Convention

Eco-friendly auto repair company presents awards and announces new vendor relationships to increase service offerings and marketing initiatives

June 01, 2010 // Franchising.com // Carefree, Ariz. - Honest-1 Auto Care franchisees and area representatives received awards for excellent performance, and new vendor relationships were announced at the company's 2010 National Franchise Convention held in mid-May at the Carefree Resort and Villas in Carefree, Ariz.

For three days, informative seminars and exercises were held that educated franchise owners and area representatives on successful business strategies to implement in their local communities.

In addition, several Honest-1 Auto Care franchise owners were honored for business excellence:

  • Jim Henkel of Minneapolis: "Franchisee of the Year" and "Developer of the Year"
  • Mark Ward-Maciver of Las Vegas: "2009 Highest Annual Sales"
  • Bob and Kris Silvester of Provo, Utah: "Highest One Week Car Count"
  • Jeremy Williams of Albuquerque, Ransom Towsley of Bridgeville, Pa., and Bob and Kris Silvester: "Excellence in Customer Service Award"
  • Mark Ward-Maciver: "2009 Highest Single Week Sales"
  • Mark Porcelli of Middlesex and Mark Ward-Maciver: "700 Club"
  • Gene York of Phoenix: "Image Award"
  • Ransom Towsley and Mark Porcelli: "Most Improved Performance"
  • Bob Silvester: "Rookie of the Year"

"I am thrilled to honor all of the recipients with these awards and look forward to their continued success as part of the Honest-1 Auto Care family for years to come," said Jack Keilt, president and CEO of Honest-1 Auto Care. "It was truly an enriching experience to be among such a strong group of business leaders who have contributed a tremendous amount of time and energy for the betterment of the brand."

During the past 12 months, Honest-1 has partnered with leading vendors in the industry to further enhance its quality and service offerings to consumers. During the convention, Honest-1 announced new vendor relationships with Cole Lists, Vensure, Goal Line Solutions, Auto Zone, Financial Registers, Captive Audience, TCI and National Direct Media.

"From an operational standpoint, we have increased our service offerings with top-of-the-line vendors and marketing," said Keilt. "We look forward to continuing to enhance our systems and to offer our customers the best in auto repair services."

About Honest-1 Auto Care

Honest-1 Auto Care™ is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA® Certified Eco-Friendly Auto Care®. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp® and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year.


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