Fastest Growing Franchise in its Category Launches Customizable Microsites
June 01, 2010 // Franchising.com // Ann Arbor, MI - On the heels of announcing the signing of its 100th franchise location, HOODZ, the nation's largest and most reputable restaurant exhaust cleaning franchise, recently launched a new consumer and franchise development website. The new website, developed by Greenbaum Marketing, was launched in late April 2010 and will better aid HOODZ clients and franchise owners.
The new HOODZ website serves as a fully-branded communication tool, consistent with all of the brand's marketing mediums. It features eye-catching photos of the HOODZ brand's highly regarded work and allows for seamless communication and messaging from the prospect stage through the current franchisee/customer interaction.
The website also features an SEO-friendly structure, making the new HOODZ website easily found through search engines. The home page of the new HOODZ website provides visitors with visible contact information and quick links to interactive features, such as flash animation, video and audio presentations.
The newly revamped HOODZ website also includes individual microsites for each of its franchisees. A custom Content Management System (CMS) allows individual HOODZ franchisees to tailor certain aspects of the website to their specific market. These microsites will aid franchisees in their individual unit's growth.
"Our new HOODZ website will be a valuable tool to assist franchisees in promoting their business to their local markets," said John Rotche, President of BELFOR Franchise Group, which includes the HOODZ brand. "We have always made a point to assist our franchisees by providing them with the best line of equipment, vehicles, and training possible. Now we are making sure they have a website that best represents not only the HOODZ brand, but also their individual business."
Since the brand's launch in July 2009, HOODZ has become the fastest growing franchise in its category and has been able to fill a previously unsatisfied niche in the kitchen exhaust cleaning industry on a national level, while also becoming an industry leader in a short amount of time. The company is owned by the BELFOR Franchise Group, a privately held, multi-concept franchise system of BELFOR International, the world's largest property restoration company. HOODZ franchisees work to clean commercial kitchen exhaust systems from the roof-top to cook-top, adhering to the National Fire Protection Association (NFPA) Standard-96, devoted exclusively to ventilation control and fire protection of commercial cooking operations.
HOODZ International, the nation's largest and most reputable restaurant kitchen exhaust cleaning franchise, launched in July 2009. Since it began franchising, HOODZ has quickly become the first recognizable national leader in the commercial kitchen exhaust cleaning industry, now operating over 100 franchise locations across the U.S. HOODZ cleans commercial kitchen exhaust systems from roof-top to cook-top, adhering to the National Fire Protection Association (NFPA) Standard-96, devoted exclusively to ventilation control and fire protection of commercial cooking operations. HOODZ International is a member of International Kitchen Exhaust Cleaning Association (IKECA). HOODZ International is owned by the BELFOR Franchise Group, a privately held, multi-concept franchise system of BELFOR International, the world's largest property restoration company.