Debuting 16 New Ice Cream Tasty Creations Inspired by Sandra Lee
ATLANTA, June 2 // PRNewswire // -- Marble Slab Creamery is pleased to be working with Sandra Lee and Share our Strength® in an effort to end childhood hunger in America. Marble Slab Creamery has titled the program, Sandra Lee's Taste of Summer, as Sandra Lee will debut 16 new ice cream Tasty Creations combining Marble Slab Creamery's freshly made ice cream with delicious mixins. Marble Slab Creamery and Sandra Lee will donate $25,000 to Share Our Strength® and customers are invited to visit www.marbleslab.com to make their own contributions throughout the summer. Share Our Strength® is the leading organization working to ensure that no child goes hungry in America.
Sandra Lee shares her Semi-Homemade® 70/30 culinary philosophy of combining 70% ready-made products with 30% fresh ingredients to enhance Marble Slab Creamery's summer menu and celebrate the different tastes of summer. Marble Slab Creamery shares a similar philosophy by utilizing freshly made in-store ice cream with a variety of quality toppings and mixins. Marble Slab Creamery is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
The combination chosen from the following list that receives the most online votes at www.marbleslab.com will be featured in a forthcoming cookbook by Sandra Lee.
"Sandra Lee's Taste of Summer allows Marble Slab Creamery to connect with its chef-driven roots, while also bringing attention to an important cause and the wonderful organization, Share Our Strength®," stated Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. "We are thrilled to work with Sandra Lee, whose sensibility and taste for fresh ingredients align directly with Marble Slab Creamery's commitment to ice cream excellence."
Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Mexico, Scotland, Lebanon, Bahrain, Kuwait, Oman, and the United Arab Emirates.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF®, previously known as The Athlete's Foot and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life. She is editor-in-chief of Sandra Lee Semi-Homemade magazine, the host of Sandra Lee Celebrates, a series of primetime specials on HGTV and two highly rated television shows on Food Network, the multi-Emmy-nominated Semi-Homemade Cooking and Sandra's Money Saving Meals. Sandra Lee is also The New York Times bestselling author with twenty books including the much anticipated 2010 fall releases Semi-Homemade The Complete Cookbook and Semi-Homemade Comfort Food.
Sandra was awarded the President's Volunteer Service Award for her involvement with many charitable and philanthropic organizations, as well as the Ellis Island Medal of Honor in 2009 by the U.S. House of Representatives and the Senate for contributions made to society. Sandra is the national spokesperson for Share our Strength's Great American Bake Sale, a groundbreaking program focused on ending childhood hunger in America.
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry™ campaign--a national effort to end childhood hunger in America by 2015--Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy meals on a budget, and builds public-private partnerships to end hunger, both nationally and at the state level. Visit Strength.org to get involved in the No Kid Hungry campaign.
SOURCE Marble Slab Creamery