June 07, 2010 // Franchising.com // Montreal, Québec. — Jenny Craig, Inc., one of the world's leading authorities on weight management, announces the launch of its scientifically-proven program in Québec with a new celebrity spokesperson, Sonia Benezra.
Benezra, a critically acclaimed actress and television personality, has lost 18 pounds* since starting the Jenny Craig program on March 22nd and is committed to achieving her weight loss goal of 30 pounds*. "Although my 25-year career has been successful, my weight battle has not. For me, losing weight has been a life-long struggle. I want to look and feel great in my clothes, as well as maintain my health and Jenny Craig is the perfect program to help me reach my goal," says Benezra.
"Our holistic Food-Body-Mind approach is based on the three pillars of portion-controlled, nutritionally balanced food, increased physical activity and long-term behavior change" explains Elizabeth Frank, Vice President and Canadian Country Business Manager of Jenny Craig. "Our strength is the one-on-one personal consulting: we tailor a program based on individual needs and support our clients to achieve their weight loss goals."
As a global leader in weight loss, Jenny Craig is proud to launch the home delivery approach in Québec, allowing clients to conduct their consultations over the phone, in French or in English, and have their menu items delivered directly to their homes. "What makes the difference for me is the support of my personal Jenny Craig consultant. She helps me tailor my menu each week around my very hectic schedule and my food is shipped right to my door," raves Benezra. "I love that I don't have to think about what I am going to eat, my portion sizes, or even count calories. And, I still get to eat burgers and chocolate cake! You know how much I love chocolate!"
Sonia will be the face and voice of Jenny Craig in their new advertising campaign for Québec, which includes broadcast commercials and print advertising and a Québec Web micro site.
"We're thrilled to bring Jenny Craig to Québec and welcome Sonia as a part of the Jenny Craig team," concludes Frank. "Sonia relates to many other people who struggle with weight and are now looking to get healthier and happier with their body image. We are very excited that Sonia has chosen Jenny Craig to support her in sharing the positive message of healthy weight loss."
About Sonia Benezra With a well-known career that spans over two decades, numerous industry awards and countless public accolades, Sonia Benezra is more radiant than ever. Sonia has shown throughout her career that her talent and professionalism transcends all ages, languages, and cultures. Her career is proof that she is one of the most recognized and appreciated television personalities in Québec and in Canada. Her love for the entertainment industry all over the world is unparalleled.
Today, Sonia is the Québec spokesperson for "World Vision Canada". She was also named spokesperson for "Mondial Des Cultures de Drummondville". Currently she can be seen on the daily TVA network summer show "Sucré Salé".
About Jenny Craig Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.
Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny's Cuisine™ menu items, Jenny Craig's program is available in Québec through an at-home program.
Jenny Craig operates more than 725 weight loss centers worldwide and operates an at-home delivery program in seven countries. Since 1985, Jenny Craig has helped more than five million clients lose weight.
*Clients following the Jenny Craig Program, on average, lose 1-2 pounds per week, the recommended healthy rate of weight loss.
Jenny Craig, Inc., based in Carlsbad, CA, is one of the world's largest weight management companies, with company-owned and franchised centres in the United States, Canada, Australia, United Kingdom, France, New Zealand and Puerto Rico. Jenny Craig also offers the at-home approach to weight loss in seven countries.
Source: Jenny Craig