June 08, 2010 // Franchising.com // Santa Clarita, CA – Children's Orchard of Santa Clarita was recently recognized for its success in business with the Rookie of the Year Award at the company's national conference in Ann Arbor, MI.
This month, Janell Costello was recognized for her achievement in demonstrating exceptional performance in her first full year of operation. As the owner of the Santa Clarita store, she increased sales by over 11% and traffic by 25% in her first year. For 2010 year to date her sales are up another 26% and traffic is up 32%.
"We're very proud to be recognized from among a national system of dedicated business owners, "said Costello, owner of Children's Orchard in Santa Clarita. "This achievement couldn't have been possible without our hardworking staff and loyal customers."
The 2010 Children's Orchard Franchise Conference took place last month at the corporate headquarters in Ann Arbor, MI. Children's Orchard franchise owners from across the country came together to learn from one another and share best practices.
"Janell Costello has gone above and beyond to uphold Children's Orchard brand standards and provide families with quality children's products at deeply discounted prices," said Children's Orchard Executive Vice President, Cathy Marks. "She is truly worthy of this award."
Children's Orchard buys and sells gently-used designer clothing and accessories for children at a discounted price and is a favorite retail alternative for parents and families in the Los Angeles area. At a traditional retail store, customers would expect to pay $50 or more for a Gymboree dress; the same dress would cost around $7 at Children's Orchard. Similarly, GAPKIDS, Abercrombie, Tommy Hilfiger Kids separates that cost upwards of $70 at most stores would likely be closer to $12-$15 at Children's Orchard.
Founded in 1980, Children's Orchard is the nation's first franchise of gently used and new name-brand children's items. With more than 50 franchise locations, each Children's Orchard location buys and sells quality used and new children's brand name clothing, toys and accessories in an upscale retail environment. Children's Orchard stores are designed to emphasize quality, value, comfort and commitment to the local community.