Jazzercise Posts Dynamic Start to New Decade

Jazzercise UK Experiences Record Growth

CARLSBAD, Calif. -(BUSINESS WIRE)- Jazzercise, Inc. started the new decade with its most successful opening quarter in the company's 40-year history. Typically the busiest time of year for the fitness industry, Jazzercise posted more than $19.5 million in customer sales which included a 23 percent increase in new sign-ups over the same timeframe in 2009. The company's January franchisee royalties of $1.4 million set a Jazzercise single month record. Jazzercise UK continues to experience record growth with 210 franchised instructors teaching 680 classes weekly at more than 300 locations throughout the United Kingdom. UK is the leading Jazzercise market in Europe and the third strongest market amongst all 32 countries in which Jazzercise classes are offered.

"As we begin our fifth decade in the fitness industry, Jazzercise continues to thrive," said company founder and CEO Judi Sheppard Missett. "We work together with our franchisees to deliver quality instruction; connect with our customers through a high level fitness experience; and operate our business with superior creativity, execution and foresight."

Jazzercise soared into the top 20 on Entrepreneur Magazine's prestigious Franchise 500 list for 2010, climbing 24 spots from last year, one of the biggest jumps of any company in last year's top 50. AllBusiness.com ranked Jazzercise third on its list of All-Star Franchises, up two spots from 2009.

Missett is optimistic that the company will sustain its momentum throughout 2010. The company is continuing its successful marketing relationship with spokesperson Cheryl Burke (professional dancer and two-time champion of ABC-TV's "Dancing with the Stars" - USA); adding 46 International Quality Coordinators; implementing new technologies that will aid both franchisees and customers; and offering innovative new and current customer promotions that will add value, variety and quality to the Jazzercise fitness experience.

About Jazzercise

Judi Sheppard Missett, who turned her love of jazz dance into a worldwide dance exercise phenomenon, founded the Jazzercise dance fitness program in 1969. Today, the international franchise business hosts a network of 7,800 instructors teaching more than 32,000 classes weekly in 32 countries.

The workout program, which offers a fusion of jazz dance, resistance training, Pilates, yoga, and cardio box movements, has positively affected millions of people worldwide.



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