DENVER --(BUSINESS WIRE)-- Smashburger, a fast-casual "better burger" restaurant has promoted Greg Creighton to Chief Operations Officer (COO). In this newly created position Creighton will oversee all operations of corporate and franchise Smashburger restaurants. Creighton joined Smashburger in October 2008 as Regional Vice President and was promoted to Executive Vice President in February of 2010, in which he assisted in optimizing operations and purchasing. As COO Creighton will be responsible for creating consistent operations and excellent customer experiences at all 68 Smashburger locations in more than 15 states and will ensure they are maintained as Smashburger expands its presence across the country.
Prior to joining Smashburger, Creighton spent several years as President, Chief Operating Officer and Chief Financial Officer for Minnesota-based fast-casual Asian dining chain, Leeann Chin. During his ten-year tenure, the company grew from 12 Minneapolis stores to 50 stores throughout the Midwest. In his role as President, Greg directed all retail, production and distribution operations, purchasing, training, recruiting, real estate, new business development, finance, accounting and marketing during Leeann Chin's greatest period of growth.
"As Smashburger expands, it is essential to maintain superior operating standards and an exceptional guest experience," says Smashburger CEO and Chairman David Prokupek. "Greg's experience with Smashburger and other high-growth organizations will make certain we maintain the highest level of standards as Smashburger expands to more than 300 stores in the next five years."
"Smashburger's rapid growth is due in large part to our concept resonating with people across the country," says Greg Creighton, Smashburger COO. "I'm excited to work on replicating our success in our new store locations and ensuring we improve as needed."
Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite place for burgers. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 375 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News.
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development.