June 15, 2010 // Franchising.com // WEST ALLIS, Wis. - Cousins Subs today announced it will debut a new taste treat at this year's Wisconsin State Fair that's sure to be a crowd-pleaser - Deep-Fried Cheese Steak on a Stick. The new State Fair delicacy will feature a tasty bread dough stuffed with steak, sautéed onions and cheese, then deep fried and served piping hot with a tangy, special-recipe dipping sauce.
Deep-Fried Cheese Steak on a Stick will be available only at the Cousins Subs Amphitheater and only during Wisconsin State Fair, which runs from Aug. 5-15 at the State Fair Park in West Allis.
"The Cheese Steak - with its fresh-grilled steak and rich, melted cheese - is one of our most popular subs, and we're thrilled to offer a brand new, extra special 'food on a stick' version during the Wisconsin State Fair," said Larry Weissman, vice president of marketing for Cousins Subs. "Fairgoers are really going to enjoy this great-tasting, deep-fried delicacy. Cousins Subs has been a Wisconsin favorite for a long time, and we think our Deep-Fried Cheese Steak on a Stick will be a Wisconsin State Fair favorite, too."
While Cousins Subs has multiple locations at State Fair Park, the deep-fried treats will be available only at the permanent Cousins store at the Cousins Subs Amphitheater. The cost is $3 for one Deep-Fried Cheese Steak on a Stick and $5.50 for two.
"This is a one-of-a-kind item, and there's just one place to get it," Weissman said. "We encourage everyone to stop by the Cousins Subs Amphitheater during State Fair and try Deep-Fried Cheese Steak on a Stick. You've never tasted anything like it. Wisconsin has always known that Cousins offers Better Bread and Better Subs. Now we do Better State Fair food on a stick, too."
Cousins Subs, based in Menomonee Falls in suburban Milwaukee, is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly baked breads, along with salads, soups, chips and soft drinks. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East Coast-style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients