KANSAS CITY, Mo. // PRNewswire // -- Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Wild Birds Unlimited to power marketing materials for all 270 of its franchises. Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with locations throughout the United States and Canada.
According to the 2006 Department of Interior's National Survey of Fishing, Hunting and Wildlife-Associated Recreation, more than 53 million enjoy feeding wild birds, making it the second most popular hobby next to gardening. However, bird feeding is quite unlike other recreational activities due to its regional and even localized nature - making marketing more complex.
"While migratory patterns of birds can often be predicted, there is an element of unpredictability in bird feeding," said Pat Perkinson, Vice President of Retail Operations, Wild Birds Unlimited. "Just as our franchisees create customized solutions for their customers' bird feeding needs, we create a national marketing campaign each month that our store owners customize for their local birds."
Wild Birds Unlimited utilizes Saepio to bring together marketing efforts of its corporate marketers and franchisees, allowing franchisees to customize marketing collateral and introduce local market relevancy. These collateral pieces include press releases, postcards, monthly flyers and newsletters, newspaper ads and broadcast scripts.
"Wild Birds Unlimited is a perfect example of the power of Saepio, as there are likely times when each of its 270 franchises has different marketing needs," said Stephen Tucker, Vice President at Saepio. "Instead of having each franchisee build its own local marketing campaigns from scratch, they are given pre-approved building blocks that they can choose from to customize materials specific to their needs – ensuring consistency and relevance for all franchises – while also increasing speed to market."
Saepio's technology platform allows franchise marketers like Wild Birds Unlimited to build and customize pre-approved marketing collateral in minutes. Its marketing asset management (MAM) based platform is centrally hosted, allowing each franchisee to access the technology and utilize it for its marketing efforts, as well as scalable, so new franchisees can be added with ease as the organization grows.
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.