Eaglerider Motorcycle Franchise Revs Up Motorcycle Industry With New Partnership

Leading Bike Rental Franchise Teams up with Triumph Motorcycles to Leave Competition in the Dust

June 16, 2010 // Franchising.com // Hawthorne, CA – EagleRider, the world's largest motorcycle rental and tour company, and Triumph Motorcycles, the fastest growing motorcycle manufacturer on the globe, have announced a partnership that will expand revenue streams for dealers and give customers more opportunities through rentals. The two juggernaut motorcycle companies laid out the details of the partnership in Orlando, FL on February 20, 2010 at Triumph's annual dealership conference.

Acknowledging the desire for their dealers to get into the rental business with a turnkey solution, Triumph Motorcycles created a unique incentive for Triumph Dealers to become EagleRider franchisees with discounted bikes and financing through EagleRider Finance. The first Triumph Dealer to become an EagleRider franchisee is PJ LaMariana owner of PJ's Triumph in Albuquerque, NM. The franchise will launch on July 1, 2010.

"I wanted the ability to rent motorcycles to tourists from all over the world," said LaMariana. "EagleRider has a fabulous reputation and brand recognition. Creating another opportunity for my customers to enjoy Triumph's superior products will generate more sales and give our customers more options, such as rental tours down historic Route 66."

Philip Jacobs, Director of Franchise Development for EagleRider, is confident the rental model will lead Triumph Dealers to what the company refers to as the "Core 4;"

  • More Sales
  • More Service
  • More Door Swings
  • New Profit Center

"We want to add more revenue streams for our more than 200 North American Triumph Dealers," echoed Satu Mehta, VP of Triumph Motorcycles North America. "The partnership with EagleRider gives our dealers a rental department that is already a proven high margin stand-alone new profit center."

In 1992, EagleRider pioneered the Harley-Davidson® motorcycle rental concept and the guided motorcycle tour business. Today, the franchise offers a complete line of off-road vehicles, making virtually any traveler's idyllic itinerary possible, including ATV's, snowmobiles, dirt bikes, trailers, watercraft and scooters.

Franchisees will enjoy immediate local store marketing and website branding, reservation systems, and full-time Self Guided and Guided Tour support departments. Marketing of the EagleRider services lets local customers and tourists know about the Triumph dealership and the variety of bikes for rental and sale. Ultimately, rentals lead to more customers walking through the door.

"Triumph has been in the motorcycle business for more than 100 years and EagleRider has been franchising for nearly 20 years," said Jacobs. "This partnership combines expertise unparalleled in the industry and provides our dealers and franchisees a head start over the competition."


EagleRider is the world's largest motorcycle rental and tour company specializing in Harley-Davidson® rentals, ATV rentals, Dirt Bike rentals and Watercraft rentals. The franchise offers bike enthusiasts the opportunity to rent the American Dream and experience the ultimate motorcycle touring adventure from worldwide locations. Whether for a weekend escape or for a cross country motorcycle tour, EagleRider provides the means to release the pent up outlaw that yearns for the open road. The franchise boasts 110 locations around the world in 12 countries with plans to add 50 more locations in 2010.


Triumph Motorcycles is the British motorcycle marque that produces a wide range of sport, cruiser and touring motorcycles that are all designed to provide outstanding motorcycling experiences. From the storied Bonneville to the class-leading Speed Triple, Triumph offers a blend of design, character and performance that result in truly distinctive motorcycles. First established in 1902 and now located in Hinckley, Leicestershire, England, Triumph has always set the pace for category winning machines. The company is solely owned by Bloor Holdings Ltd., and its North American operations are based in Atlanta.


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