Jamba Juice Franchise Inspired Line of Apparel Now Available in Jamba Juice Stores

Fresh, Cool, Active-Lifestyle Gear for the Ultimate Jamba Juice Fan

EMERYVILLE, Calif. // PRNewswire-FirstCall // -- Jamba Juice (Nasdaq: JMBA) today announced that its line of Jamba-branded apparel is now available in select Jamba Juice® stores. Following the online debut of the apparel in April, the Jamba-branded, in-store line will provide exclusive active lifestyle gear to Jamba Juice fans looking to make the brand a greater part of their life.

Created in partnership with licensee Headline Entertainment, the unique line of Jamba apparel includes 100% cotton t-shirts for men, women and youth in a variety of styles and colors, as well as a beanie and a canvas tote bag. Whether you are looking for a cool t-shirt to wear when hanging out with friends, an environmentally friendly, reusable tote bag to carry your favorite stuff, or a cap to wear while participating in your favorite activity, the Jamba-line of apparel has something for everyone. Retail pricing on the new items range from approximately $12 to $22 based on the item. New products and designs will periodically be introduced to keep the line fresh, new and up-to-date with the latest active lifestyle fashion trends.

"We are very excited to carry our Jamba-branded apparel line in our Jamba Juice stores," said Julie Washington, VP & General Manager, Consumer Products, Jamba Juice Company. "The apparel really embodies Jamba's healthy, optimistic, enthusiastic image and we hope it will appeal to our current fans as well as those visiting our stores for the first time."

The Jamba-branded line of apparel is also available to consumers online at www.headlineentertainment.net.

About Jamba, Inc.

Jamba, Inc. (NASDAQ: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of April 20, 2010, Jamba Juice had 745 locations consisting of 458 company-owned and operated stores and 287 franchise stores.

About Headline Entertainment

Headline Entertainment was formed in September 1999 and is owned by Mike Taylor and Carl Walter. Headline produces and sells licensed apparel and related products and also manages an extensive production, sales, and distribution program for a variety of high profile companies including Live Nation Merchandise and Hot Topic. Headline also manages production programs for select retailers and direct distribution to the customer for select catalog and online retailers. Headline has targeted appropriate distribution opportunities as a key element of its future growth and investment strategy. Please visit our website for more information www.headlineentertainment.net.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

SOURCE Jamba Juice

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