Bruegger's Franchise Inks New Development Agreement for Kentucky

Local Louisville football coach and entrepreneur brings bagels to the Bluegrass State.

BURLINGTON, VT /24-7PressRelease/ -- Today, Bruegger's Enterprises, Inc. announced a new franchisee group to its family of nearly 300 bakeries in 26 states and Canada. Scott and Kim Berger signed a development agreement last week in the company's Burlington offices. The husband and wife team plan to open three locations in the Louisville area, the first scheduled for late 2010. The bakeries will be the first in the Kentucky market outside of the Cincinnati-Northern Kentucky Airport.

Both born and raised in Kentucky, Scott and Kim Berger are longtime business owners in Louisville. Together, they own and run a local company, Laser Design & Engraving, which is an active sponsor of the community. A proud alum and ex football player of Hanover College in Indiana, Scott also coaches the 7th and 8th grade St. Aloysius Parish football team and volunteers for the school's athletic department. Kim Berger, a graduate of the University of Louisville, has previous experience in finance and currently serves as the Treasurer of the PTA at St. Aloysius Parish. They reside in Louisville and have two teenage boys, ages 13 and 15.

"Kim and I were attracted to Bruegger's because of its commitment and involvement in local communities and its healthy breakfast and lunch options," said Scott Berger. "We know Bruegger's high quality, original menu items and warm, friendly environment will be embraced by the residents of Louisville."

Bruegger's CEO Jim Greco greeted the Berger team in Burlington, at the company's headquarters.

About the new franchisees Greco said, "Scott and Kim both bring diverse business backgrounds that will undoubtedly aid in Bruegger's success as we expand in the city of Louisville."

For almost 30 years, Bruegger's has been satisfying the demanding tastes of American bagel connoisseurs. Bruegger's is the only national chain that kettle boils and bakes bagels fresh all day long on stone hearths in each of its bakeries. The authentic, New York-style bagels are made simply with just five basic ingredients and never contain preservatives or chemicals that can be found in its competitors' bagels. The menu also features a wide selection of breakfast sandwiches, freshly tossed salads, seasonal soups and made-to-order sandwiches in addition to Fair Trade Certified coffee from Green Mountain Coffee.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. In its 297 locations in 26 states, the District of Columbia and Toronto, Bruegger's is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat and hearty white. Guests can chose a variety of menu items that include unique cream cheese flavors, breakfast sandwiches, hand-tossed salads, hearty soups, sandwiches, panini and desserts, with a frequently changing menu reflecting seasonal and geographical specialties. Every day the neighborhood bakery features a Fair Trade Certified(TM) coffee from Green Mountain Coffee . Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves.

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