Menchie's Franchise Signs Master Franchise Agreement in Canada

Fast-Growing Self-Serve Frozen Yogurt Chain Anticipates 100 Locations Throughout Canada Within the Next Four Years

June 22, 2010 // Franchising.com // Encino, CA – Menchie's, one of the nation's fastest-growing retailers of self-serve frozen yogurt, today announced that it has signed a development agreement with Yogurtworld Corporation to become the company's first international Master Franchisor. As a result of this agreement, Menchie's plans to open its first two Canadian locations in Toronto within the next several months, and anticipates reaching 100 locations throughout Canada within the next four years.

"We are delighted to announce our relationship with Menchie's, as well as the expansion of the franchise into Canada," stated Michael Shneer, President of Yogurtworld Corporation. "This is a revolutionary concept as there is nothing like Menchie's in the Canadian marketplace. We are confident that customers in Canada will embrace this unique business in the same way that the U.S. customers already have."

The first Menchie's store in Canada will open at Rutherford Marketplace at 9360 Bathurst Street, Suite 4B in Vaughan, Ont., L6A 4N9, and it is expected to open by September 2010.

"We are thrilled to offer the Menchie's experience throughout Canada," stated Amit Kleinberger, CEO of Menchie's Group, Inc. "We have been flooded with inquiries from potential international franchisees that enjoyed Menchie's while travelling through the U.S. and want to open locations in their own hometowns. Partnering with Yogurtworld Corporation will help us meet the growing demand for self-serve frozen yogurt, and will help us with our strategy to become a global lifestyle brand."

While other frozen yogurt chains have standard sizes and prices and charge for additional toppings, the self-serve model puts the customer in control, allowing them to create exactly what they want. Menchie's customers help themselves to an unlimited mix of yogurt and toppings at a convenient self-serve station with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate and vanilla, and more than 60 rotating toppings including fresh fruits, granolas, nuts, an assortment of candy and hot sauces. After crafting the perfect mix, the yogurt is weighed and paid for by the ounce.

Menchie's uses the highest quality frozen yogurt at all of its locations worldwide, made exclusively through its private label. Through this proprietary line, Menchie's offers nonfat, low carb, non-dairy, kosher, gluten-free, and no sugar added soft-serve options, as well as innovative flavors that have never been seen in the market. Furthermore, Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association in the U.S.

Menchie's is actively seeking partnerships with passionate entrepreneurs who are interested in opening stores in strong retail locations throughout Canada including in shopping centers, strip centers, outdoor/indoor malls, street retail, lifestyle centers, universities, sports arenas, airports, and other sites.

ABOUT MENCHIE'S FROZEN YOGURT

Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom combinations. With a self-serve design, Menchie's offers more than 100 unique rotating flavors and more than 60 rotating toppings at each location. Servings are paid by the ounce so customers are only paying for what they take. Under its own private label, Menchie's research and development team creates innovative flavors offered exclusively through Menchie's private collection at all its locations worldwide, including original flavors and mixes that have never been seen in the market. Already a favorite spot among Hollywood's hottest celebrities such as Taylor Swift, Jennifer Lopez, Justin Timberlake, Miley Cyrus, Nick Jonas, Kim Kardashian, and families across the country, Menchie's upbeat environment and endless selections makes it appealing for all. Menchie's has 39 locations open in 11 states, with an additional 45 currently in development, and is poised to total more than 100 locations throughout the U.S. by the end of the year.

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