Susan G. Komen For The Cure(R) and Re/Max Launch Home For The Cure(TM)

June 23, 2010 // // (Denver, CO) – For thousands of people passionate about finding a cure for breast cancer, there is now a way to turn their home sale or purchase into a contribution to one of the most prominent cancer foundations in the U.S., Susan G. Komen for the Cure®.

Homebuyers and sellers can now work with a RE/MAX agent who participates in the "Home for the Cure™" program, through which the agent pledges to make a donation to Susan G. Komen for the Cure when a home sale is complete. The newly rebranded program, which includes Home for the Cure™ sign riders on RE/MAX yard signs, is meant to raise money for breast cancer research, education and early detection programs while generating awareness in communities across the country.

"Komen for the Cure is an outstanding organization that is making daily strides in the fight to find the cure for breast cancer and raise awareness about early detection and treatment," said Margaret Kelly, CEO of RE/MAX and a breast cancer survivor who was named to the 25 Yoplait® Champions list that celebrates women and men doing extraordinary things in their community to fight breast cancer. "RE/MAX and its agents have dedicated many years raising money for Komen, and yet we know there‟s more that can be done. This is just another way for us to further the cause and help our friends and neighbors who have all been touched, in some way, by this disease."

RE/MAX is a proud national sponsor of the Susan G. Komen Race for the Cure® Series and has been a partner of the organization since 2002. RE/MAX offices and agents take part in local Komen Race for the Cure events and have adopted other annual fundraisers to show their support. But the new program gives them one more option to donate as an agent or collectively as an office.

In addition to Home for the Cure™, RE/MAX also launched „Agent for the Cure‟ and „Office for the Cure‟ programs that facilitate involvement from the network of 60,000 RE/MAX agents in the U.S. This gives Susan G. Komen for the Cure incredible exposure as RE/MAX has one of the most active and productive sales forces in the real estate industry.

"The success of the breast cancer movement is enhanced by the passion of people like Margaret Kelly, who have faced breast cancer in their own lives and with their families," said Nancy G. Brinker, founder and CEO of Susan G. Komen for the Cure. "The RE/MAX family of breast cancer programs give many, many people the opportunity to participate in the breast cancer cause."

The majority of funds raised benefit local Komen Affiliates which is critical for RE/MAX Associates who embrace the communities in which they live and work. RE/MAX is also a proud partner of Children‟s Miracle Network, and RE/MAX offices support many local nonprofit organizations and community programs.


RE/MAX was founded in 1973 by Dave and Gail Liniger. From a single office in Denver, Colorado, it has grown into a global network of nearly 100,000 Sales Associates in more than 75 countries, an international presence greater than any of its competitors. Nobody in the world sells more real estate than RE/MAX.

RE/MAX has been recognized as the leading real estate franchise in the "2009 Franchise Times Top 200," and has also been honored as the top real estate franchise for nine of the last 11 years in "The Franchise 500 Survey," published by Entrepreneur magazine.

Today, all U.S. home listings in thousands of cities and towns can be found at, the most visited real estate franchise web site. (ComScore, Jan.-June 2009;, Feb. 2008-June 2009; Hitwise, Jan.-June 2009)

RE/MAX is proud of its Premier Community Citizenship, which has raised over $100 million for deserving organizations like Susan G. Komen for the Cure®, Children‟s Miracle Network and The Sentinels of Freedom Foundation.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.



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