June 28, 2010 // Franchising.com // PARSIPPANY, N.J., -- Coldwell Banker Real Estate LLC today announced the signing of a master franchise agreement with Demeure S.A. to expand the Coldwell BankerÂ® brand in France and into Monaco. With the addition of Monaco, the Coldwell Banker network now extends to 50 countries and territories worldwide on a combined basis.
Led by Laurent Demeure, president and chief executive officer, Coldwell Banker France and Monaco is based in Paris. Previously known as Demeure Immobilier with a luxury homes department Demeure Prestige, Demeure S.A. was founded in 1920. The group played a major role in the development of real estate in France, notably with the creation of one of France's premier networks of estate agents.
"We are thrilled that Laurent and his talented team have joined the Coldwell Banker system to give us a renewed presence in France," said Jim Gillespie, chief executive officer of Coldwell Banker Real Estate LLC. "Obviously gaining a presence in Monaco, one of the world's most desired destinations, is a major addition to Coldwell Banker Previews InternationalÂ®, our luxury marketing division that caters to the affluent. We believe Laurent's firm aligns very well with the Coldwell Banker brand, combining a rich history with outstanding core values."
"We think the Coldwell Banker brand has great potential for growth in France and Monaco," said Demeure. "The France and Monaco property market is holding steady, despite the recent economic crisis. In France, relatively low home prices, culture and 'love for all things French' continue to drive interest from foreign investors while Monaco obviously attracts interest from the affluent around the globe.
"We are very enthusiastic to further develop the Coldwell Banker brand in France and enter a new market in Monaco. We believe that because we are in the same business as our potential franchisees this will allow us to develop unparalleled business relationships with partners that understand each other's needs and expectations. All the team is highly motivated in making the Coldwell Banker system a highly innovative and highly consumer focused brand in the two countries and becoming the leader in the luxury properties market through Coldwell Banker Previews International."
Since 1906, the Coldwell BankerÂ® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 98,000 agents working in more than 3,600 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site www.coldwellbanker.com for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews InternationalÂ® marketing program.