June 28, 2010 // Franchising.com // SAN FRANCISO - Today Ubisoft announced that it is continuing its partnership with Gold's Gym®, the world's leading authority on health and fitness, to publish a new game Gold's Gym® Dance Workout in the United States and Canada. Developed by Landho Co., Ltd. and available exclusively for the Nintendo Wii™ system, the game will be in North America stores this August 2010. Gold's Gym® Dance Workout includes Latin dance styles, choreographed boxing dances and fun mini-games that target specific muscle groups.
"We are excited to partner with Ubisoft again," commented Lisa Zoellner, chief marketing officer of Gold's Gym® International. "Dance-inspired cardio classes have long been a staple at Gold's Gym® and this game brings all of the energy, movement and fun of a class right into your living room. Gold's Gym® Dance Workout is a natural extension of our brand and supports our mission to get more people around the world excited about exercise."
The game offers a wide variety of dance routines featuring popular Latin dance styles as well as a selection of boxing-inspired dance routines. The game supports two-person co-op mode, so players can grab a friend and dance calories away together. Players will have so much fun playing the game that they won't even notice how much they're sweating. In addition, the game offers multiple training modes to appeal to all fitness levels, and the difficulty of the gameplay evolves as the player's fitness level increases. Players can also choose to work out around the world at five of Gold's Gym®'s most iconic locations, including gyms in Japan, Egypt, Australia, India and the legendary Venice Beach, CA.
Compatible with the Wii Balance Board™ accessory, Gold's Gym® Dance Workout provides players with a personal experience. Players can build their own circuit program or have one created for them. Circuit programs include continuous dancing and mini-game sessions that provide a full cardio workout. In addition, the player's exercise history, calories burned, and body mass index are stored in the game so players can track their fitness and weight loss progress as they strive towards their personal fitness goals.
"As a leader in personalized fitness, we are thrilled to collaborate with Gold's Gym® on a new dance workout game," said Adam Novickas, director marketing at Ubisoft. "Gold's Gym® Dance Workout is a fun, interactive way to dance the pounds off."
As part of the partnership, the game will be co-marketed by Gold's Gym® and Ubisoft. Each game will include a coupon for a one-week free trial to Gold's Gym®.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million.
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 43 states and 28 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness.