Mucho Burrito Franchise Shines Like a Diamond

Canadian Franchisor Honored By its Customers in 2010 Readers' Choice Awards

June 29, 2010 // Franchising.com // MISSISSAUGA, Ontario – Canadian franchisor Mucho Burrito, known for its gourmet burritos, was recently named a Diamond Award Winner in the Ottawa Region Media Group's 2010 Readers' Choice Awards. Selected by readers of the media group's 15 publications across the Greater Ottawa area, the award recognizes Mucho Burrito's commitment to providing its customers with an unmatched restaurant experience.

"We are thrilled that our customers have honored us with this award and recognized us as a leader in the industry," said Alex Rechichi, CEO and Co-Founder of Mucho Burrito. "Being acknowledged by our customers is a true testament to the quality of our product and the service our customers receive."

Area businesses competed in over 200 different categories in hopes of taking home the distinguished award. Mucho Burrito's Kanata location rose to the top and received the honor of "Best Mexican Food", boasting nearly 85 percent of readers' votes in the category. For weeks, voting ballots were placed in the Ottawa Region Media Group's various publications. For the category of "Best Mexican Food", readers based their decision on customer service, food flavor, freshness and cleanliness of the location.

"The award truly reflects the hard work of every staff member working at our restaurant," said Mikhael Absi, owner and operator of Mucho Burrito in Kanata. "Day in and day out, we come to the restaurant with the goal of making sure every customer leaves satisfied. This award reaffirms our commitment to our customers."

Described as "Mucho food with Mucho quality," Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a "no rules" menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom "Johnny Mucho" sauces.

"We pride ourselves on providing the freshest ingredients with a flavor unmatched by any other restaurant," added Absi.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 28 restaurants throughout Canada.

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