Fresh Healthy Vending Partners with Directed Equity Inc. for New 401(k) Financing Options to Assist Prospective Franchisees

Large Numbers of Highly Qualified Individuals Who, Faced with Few Job Prospects, Are Now Abandoning Job Searches in Favor of Pursuing Franchise Ownership across the U.S.

June 30, 2010 // // SAN DIEGO, CA - Fresh Healthy Vending LLC and Directed Equity launches a new financing package whereby individuals are approved to utilize their 401(k) or IRA retirement funds to purchase a Fresh Healthy Vending franchise business without triggering early distribution taxes or penalties. "By adopting a transfer trust plan, potential franchisees will have access to their retirement accounts," said Bill Thomas of Directed Equity Inc. "Since you are actually transferring funds from one investment to another, there is no taxable event, giving you the maximum amount of funds for your franchise financing needs."

With individuals retiring later and wanting to start a "second chapter" in their lives by owning a Fresh Healthy Vending Franchise, this program is perfect because it allows them to gain access to their 401(k) and IRA retirement accounts to fund their franchise, said Thomas. "Despite the boon of a growing pool of high-quality franchisee candidates, the credit crunch is making it difficult for prospects to obtain financing and interfering with the expansion of many franchise organizations," said Jolly Backer, CEO of Fresh Healthy Vending. "In fact, it's estimated that banks will lend $6.7 billion to franchises in 2010, an amount that is expected to fall $3.4 billion short of demand according to an IFA study," said Backer. "Rather than letting this deficit slow our expansion, we're aggressively marketing this new 401(k) & IRA financing program and getting a tremendous response from prospective franchisees," said Backer.

About Directed Equity Inc.:

Directed Equity Inc., a leading commercial and franchise finance company, provides clients with financing, leasing, and Self-Directed 401(k) products and services. To find out more visit

About Fresh Healthy Vending LLC:

Fresh Healthy Vending is a healthy vending franchise program that is seeking entrepreneurs to become part of an untapped market opportunity for healthy vending machines in schools, hospitals, health clubs and office buildings in their area.



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