June 30, 2010 // Franchising.com // (LARGO, FL) — Valpak®, one of the leading direct marketing companies in North America, and the hit game show "Who Wants To Be A Millionaire" has announced the launch of the "You're In The Hot Seat Home Game." The scratch-card promotion will offer Millionaire home viewers more than $1.5 million in cash, including daily opportunities to win individual prizes ranging from $1,000 to $100,000.
Starting late last month, going through Feb. 22, thirty-million scratch-off game cards will be distributed in Millionaire-branded Valpak savings envelopes. Every weekday Feb. 8 — May 28, Emmy Award-Winning host Meredith Vieira will announce a new winning answer during the broadcast of "Who Wants To Be A Millionaire." Viewers with game cards that match the winning answer will win the cash prize shown on their game card.
"We're thrilled to partner with Disney-ABC Domestic Television to bring this new promotion to Valpak consumers," said Deanna Willsey, director of corporate communications for Valpak. "Consumers will love the "You're In The Hot Seat Home Game" card in Valpak, which adds extra excitement to the savings and values they expect to find in their envelope."
Participating in the game is easy:
For complete sweepstakes rules, visit http://www.millionairetv.com/special/hotseathomegame/DADTOfficialRules.pdf. For more information about advertising in the Valpak Blue Envelope or for printable coupons for restaurants, groceries, auto care and more visit www.Valpak.com.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Enterprises, one of the largest media conglomerates in the United States. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 45 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 513 million envelopes. Valpak also offers digital solutions with www.Valpak.com, an online site for local savings, which has more than 40 million offer views each month.
Who Wants To Be A Millionaire with Emmy Award-winning host Meredith Vieira currently is in its eighth season in syndication. The hit game show is produced by Valleycrest Productions Ltd. and is distributed by Disney-ABC Domestic Television. Michael Davies and Leigh Hampton are executive producers. Meredith Vieira and Rich Sirop are co-executive producers.