Triangle's first Value Place Hotel Franchise opens in Apex
July 02, 2010 // Franchising.com // The first Value Place extended stay hotel in the Triangle has opened in Apex.
The 121-room hotel is located at the intersection of I-55 and U.S. 1 at 901 Lufkin Road.
Value Place is among the fastest growing hotel chains in the country, offering guests no frills suites with weekly rates starting at $179.99.
The Apex hotel is the eighth Value Place in the state. The company hopes to open at least six hotels in the Triangle within 10 years.
At Value Place, most of the amenities that guests take for granted at traditional hotels, such as a coffee maker, high-speed Internet and regular cleaning service, cost extra.
The approach has proven attractive at a time when corporations are slashing travel budgets and more people find themselves in housing limbo because they have relocated but can't sell the home they left behind or simply because they are out of work.