Rubio's Fresh Mexican Grill(R) Franchise to Open New Restaurant in Fairfield, July 8th

Pre Opening Event on July 7th to Benefit Save Our Athletic Programs (S.O.A.P.)

CARLSBAD, Calif. (GlobeNewswire via COMTEX) -- Rubio's Fresh Mexican Grill will open its fourth location in the North Bay on Thursday, July 8th, at 1450 Travis Blvd in Fairfield outside the Westfield Solano Mall. The San Diego-based chain is introducing a new, more upscale design at its Fairfield restaurant, featuring a rich sensory experience of aromas, exhibition cooking, music and decorative patterns that compliment the complex flavors of Rubio's food.

To celebrate the grand opening, Rubio's will host a fundraising event on Wednesday, July 7th from 5:00-8:00 p.m., to benefit Save Our Athletic Programs (S.O.A.P.). The non-profit is a community-based, volunteer administered organization focused on finding funding solutions to support athletic programs in the Fairfield-Suisun Unified School District. For a donation of $10 for adults and $5 for children 12 and under, the public can enjoy delicious Beach Mex(R) cuisine, and Rubio's will donate 100 percent of the proceeds to the local charity.

At 10 a.m. Thursday, July 8th, the restaurant's doors will open to Rubio's fans who crave the flavor of Baja-inspired food in the relaxed yet festive atmosphere of coastal Mexico. Headlining the menu will be Rubio's World Famous Fish Tacos(R), Grilled Gourmet Tacos(SM), the Big Burrito Especial(SM) with chargrilled chicken or steak, freshly-made salads and Rubio's proprietary HealthMex(R) line of tacos and burritos, which are under 700 calories, less than 30% of which come from fat.

"When I opened my first restaurant in San Diego 27 years ago, people traveled from miles away to savor one of our World Famous Fish Tacos," said chairman and co-founder Ralph Rubio. "Since then, our reputation for distinct flavors and unique products has quickly spread, and our following of loyal fans continues to grow."

Guests can easily find the new Rubio's outside the Westfield Solano Mall, next to Jamba Juice. The popular San Diego chain is introducing a new restaurant design in Fairfield that includes eco-friendly features such as countertops and panels made of a recycled material called marmoleum, an open kitchen, and LED lighting that uses less energy. Rubio's is also introducing digital menu boards to better showcase the food and provide more flexibility to accommodate seasonal offerings. A new floor design allows guests to intuitively move from the front door to the ordering area, to the salsa bar, and eventually into the dining room where a relaxed, beach and water-centric atmosphere of the Baja coast awaits.

"We're excited to introduce this new restaurant design to Solano County," said Rubio. "We're anxious to see how the community responds to our latest effort to bring together the unforgettable flavors, sights and sounds of the Baja coast for a quick but relaxed dining experience."

The Fairfield Rubio's will employ 30 team members from the local community. It is the fourth Rubio's in the North Bay in addition to Vacaville, Vallejo and Santa Rosa.

About Rubio's Restaurants, Inc. (Nasdaq:RUBO)

Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, HealthMex(R) offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 200 restaurants in California, Arizona, Colorado, Utah and Nevada.

About Save Our Athletic Programs

Save Our Athletic Programs (S.O.A.P.) is a committee of individuals who have committed their time and resources in a collaborative effort to raise funds that are to be used to save athletic programs that are being eliminated by the Fairfield Suisun Unified School District (FSUSD). FSUSD announced that 33 million dollars had been cut from the budget for 2009 - 2011. The cuts will eliminate middle and high school sports for all schools in the Fairfield Suisun Unified School District. FSUSD has communicated that $720,000.00 would be needed to secure a budget for maintaining these programs for the 2010 -- 2011 school year. It is highly probable that fund-raising activities will be needed for the next three years (2010, 2011, and 2012) to ensure that the financial instability of our learning institutions doesn't negatively impact the development of our children as it relates to budget cuts that will eliminate sports programs from our schools.

LOCATION
Rubio's Fresh Mexican Grill in Fairfield -
Westfield Solano Mall
1450 Travis Blvd
Fairfield CA 94533
Cross Streets: Travis Blvd & Solano Mall

HOURS OF OPERATION
Monday --Thursday 10:00 AM to 9:00 PM
Friday -- Saturday 10:00 AM to 10:00 PM
Sunday 10:00 AM to 9:00 PM

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: Rubio's Restaurants, Inc.

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