The Flip the Lip Lucky Winners: Einstein Bros.(R) Franchise and Noah's(R) Bagels Franchise Name Trio of Top Prize Winners

Celebrate Winners of Brands' Biggest Beverage Promotion Ever; Award Three Dream Prizes

LAKEWOOD, Colo. /PRNewswire via COMTEX/ -- Now this calls for a celebration! And, maybe even reason to 'flip out.'

Einstein Bros. and Noah's Bagels today announced the names of the three lucky prize winners of their Flip the Lip contest, the brands' biggest beverage promotion ever. The Grand Prize winner, Denci A. De La Cruz of Jersey City, N.J., drives away with a new 2010 Ford Fusion, valued at $32,500.

A duo of dream trips were doled out as well. Aniseto Bernal from Riverbank, Calif., is the Flip the Lip First Place prize winner and will head to Hawaii with three guests for a seven-night stay at the luxurious Hilton Waikoloa Village in Waikoloa, Hawaii. The prize is valued at $7,700 and includes round-trip airfare.

The Second Place prize winner is Louis Astbury III of Whittier, Calif., who is going on a golf getaway with a guest to the lavish La Quinta Resort & Club in Palm Springs, Calif. The trip, valued at $3,525, includes airfare and three rounds of golf.

"Seeing how much our customers enjoyed the opportunity to win through the promotion certainly reinforced with us how passionate people are for Einstein Bros. and Noah's Bagels," said James O'Reilly, chief concept officer of Einstein Noah Restaurant Group, Inc. "We made one out of every nine customers a winner. This was a great way for us to thank our loyal customers and new fans of the brand by giving them tons of free food, drinks, and a chance at three amazing prizes. Flip the Lip was our biggest and most ambitious beverage promotion in company history and we are very encouraged with the strong consumer response to it."

Einstein Bros. and Noah's Bagels served up more than 325,000 tasty food and drink prizes as part of its first Flip the Lip promotion, which began on March 3 and continued through April 28, 2010. A second-chance draw also was used to determine prize winners.

To participate, customers purchased a 16 or 20-ounce coffee, or a 20-ounce soft drink, and received a promotional cup. The customer could then unroll the lip of the cup to find out instantly if they were a winner.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. (Nasdaq: BAGL) is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros.(R) and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of more than 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded on the NASDAQ under the symbol BAGL.

SOURCE Einstein Noah Restaurant Group, Inc.


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