July 07, 2010 // Franchising.com // With more and more business owners looking towards business coaches to help bring clarity to their lives and their business, Tony Marder wanted to jump into the game and be one of those coaches to help change the small business world. Marder has decided to become a business coach with ActionCOACH.
ActionCOACH is the world's leader in business and executive coaching. When Brad Sugars, Chairman and Founder, started the company in 1993, it was still in its nascent stages. By franchising the company in 1997, Sugars helped business coaching becomes mainstream turning it into the second fastest growing category behind Information Technology. ActionCOACH specializes in coaching small to medium size businesses as well as executive teams and group coaching.
Marder first heard of ActionCOACH when a representative from the company contacted him regarding a resume he posted. The representative introduced Marder to the ActionCOACH model, discussed the steps involved in becoming a coach and introduced him to Steve Brock, ActionCOACH Master Licensee, who spent time clearly presenting the business. After getting a feel for ActionCOACH and understanding how his role could facilitate change in the small business community, Marder knew that ActionCOACH was a perfect fit for his new career.
"I was thoroughly impressed with the Master Licensee since he projected a very positive attitude and personal drive for success. I felt secure that he and his other coaches would provide a significant level of support so that I may reach that same goal," says Marder. "Moreover, I feel that ActionCOACH stresses the importance of congruency; that is the organization follows the same business practices which it strives to instill in its clients; that is education, responsibility, goal setting, and enjoying one's own rewards. With a model like this I know I can change the economic situation in my own community while fulfilling my own goals and ambitions."
ActionCOACH is looking for a specific type of person and Marder fit the bill. Before coming to ActionCOACH Marder was the District Operations Manager for Sears Holding Corporation. He has also owned his own business so he fully recognizes the difficulties business owners face. He has skills in organizational design, development, client relations, team building, operation analysis, implementation, training and much more.
Marder is excited to start his new adventure. Marder resides in Gastonia, North Carolina where he will coach and teach business owners. He will practice in Gastonia, Belmont and the community surrounding Charlotte, North Carolina. Marder began his journey as a business coach in Las Vegas, Nevada where the ActionCOACH Global Office is located. Here he spent 10 days training with other new business coaches from around the world. They learned the ins and outs of the ActionCOACH model, branding, systems and techniques, and specifically how to apply their knowledge to any business and much more.
"This is a life changing event for me. I look forward with tremendous anticipation to the challenge and the hard work that will be required to meet my personal and business goals. I am confident that I will empower and enable business owners to be successful. When they are successful then I will be successful," exclaims Marder.
ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 29 countries.