Build-A-Bear Workshop, Inc. Franchise Announces Second Quarter Fiscal 2010 Results Release Date, Webcast and Conference Call

ST. LOUIS --(BUSINESS WIRE)-- Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive, entertainment-based retailer of customized stuffed animals, will report results for its fiscal 2010 second quarter ended July 3, 2010, on July 29, 2010 prior to the opening of trading on the New York Stock Exchange. The Company will host its quarterly investor conference call to discuss the results at 9 a.m. ET on July 29, 2010.

The dial-in number for the live conference call is (857) 350-1603 (domestic and international). The access code is 48147454. The live Internet broadcast may be accessed at the Company's investor relations Web site. The call is expected to conclude by 10 a.m. ET.

Replays of the conference call will be available via the Internet and telephone. The replay of the conference call webcast will be available at the investor relations Web site for one year. A telephone replay will be available beginning at approximately noon ET on July 29, 2010, until midnight ET on August 12, 2010. The telephone replay is available by calling (617) 801-6888. The access code is 83126016.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa and the Middle East. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2009.

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