Mucho Burrito Franchise 'Drives Up' to Country Hills

Burrito Chain Debuts First Ever Drive-Thru; Helps Children's Wish Foundation With Free Burritos on July 10th

July 12, 2010 // Franchising.com // MISSISSAUGA, Ontario – Continuing to "spice up" the fast-casual food segment with its unmatched Mexican flavour experience, Mucho Burrito announces the opening of its newest restaurant in Country Hills. Located at 721-388 Country Hills Boulevard NE, the new restaurant is the fifth of 15 slated to open in the area in the next couple of years and marks the debut of the company's first ever drive-thru location.

Set to start serving on-the-go guests July 12, 2010, the drive-thru will offer a quick and easy way to swing through for one of Mucho Burrito's delicious burritos, tacos or quesadillas, among other fresh menu offerings.

"We're incredibly excited about expanding the Mucho Burrito brand in the Calgary marketplace and launching our new drive-thru service option in Country Hills," said Alex Rechichi, Co-Founder and President of Mucho Burrito. "As the lifestyles of today's consumers become more demanding, we are ready to provide a convenient, efficient and quality solution to satisfy the needs and appetites of their fast paced lives."

On July 10, 2010, guests of the new restaurant will receive a free 10" or 12" burrito from 11:00 a.m. until 2:00 p.m. Mucho Burrito will also continue the tradition of giving away free burritos for a year to the first 25 customers.

Encouraging the important role of philanthropy and its impact on the community, Mucho Burrito will be asking customers to donate $2.00 to the Children's Wish Foundation.

"We look forward to doing our part in providing much needed funds to help grant wishes for children with life-threatening illnesses," added Rechichi.

Described as "Mucho food with Mucho quality," Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a "no rules" menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom "Johnny Mucho" sauces.

Since launching the brand in June 2006, Mucho Burrito has opened 28 restaurants throughout Canada and is targeting the local marketplace as part of a national growth plan calling for more than 200 locations in the next five years.

To augment the company's growth strategy, Mucho Burrito is seeking franchise owners with a strong desire to grow an up-and-coming brand within the food franchise business. Prospective franchise owners should have a keen desire to work with people and an understanding of customer service. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-1,800 square-foot location that accommodates 40 to 50 customers.

About Mucho Burrito

Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 28 restaurants throughout Canada.

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