Build-A-Bear Workshop Franchise Salutes U.S. Troops by Donating over $144,000 to the USO

ST. LOUIS (BUSINESS WIRE) -- Build-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, announced today that it is donating more than $144,000 through the Build-A-Bear Workshop Foundation to the USO, which provides morale, welfare and recreational activities to service members and their families. Funds were raised May 3 through June 7, when Guests at Build-A-Bear Workshop retail locations in the United States were invited to make a $1 donation to support the USO. Also during this time frame, members of the armed services and their direct dependents received a 20% discount on any purchase at Build-A-Bear Workshop stores in the United States.

"By coming together with our Guests, we are able to help the brave men and women who do so much for our country," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "With the funding raised, we are providing troops with free Internet access, libraries, game rooms, nursery facilities, and other needed services."

Build-A-Bear Workshop believes in the teddy bear philosophy of helping others by being good people and good bears. Throughout its 13 year history, the company has shared the hug of a teddy bear wherever needed in local communities and abroad. Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them and through its corporate donations and foundation grant programs, has given more than $25 million to children's health and wellness, animals, literacy and other important causes.

"The USO of Missouri is honored to have worked with Build-A-Bear Workshop during this campaign," said Christine Trotter, associate director of development. "We are thrilled with the results which will help the USO Charter Centers continue to support our troops!"

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa and the Middle East. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, and Build-A-Dino(R) stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at buildabearville.com(R). The company was named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For(R) lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2009.

About the USO

The USO (United Service Organizations) lifts the spirits of America's troops and their families. We provide a touch of home through centers at airports and military bases around the world, top quality entertainment and innovative programs and services tailored to meet troop needs. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families, and the families of the fallen.

The USO is a private, non-profit organization, not a government agency; we rely on the generosity of our donors. We strive to deliver maximum benefit for troops and their families from every donor dollar.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop(R)and that when referencing the processof making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop(R)is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. Build-A-Bear Workshop(R)should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

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