Flip Flop Franchise Shops Steps Into the Austin Hill Country

First retail chain exclusive to flip flops and sandals brings 'free your toes' attitude to the area; Opens first shop at Lakeline Mall

July 15, 2010 // Franchising.com // CEDAR PARK, Texas – Flip Flop Shops is exposing its toes in Cedar Park. The only lifestyle retail franchise to capture the essence of the flip flop connoisseur way of life, Flip Flop Shops recently opened its first local shop in the Austin area at 11200 Lakeline Mall Drive in Lakeline Mall.

"Flip flops have evolved into a premium lifestyle necessity, and Flip Flop Shops was created to fill the void in the retail industry," said owner, Danna Hancock (Size 7). "We offer local consumers an opportunity to indulge in all the hottest brands and latest styles at their leisure, with expert product knowledge right at their finger tips. We make finding the perfect flip flop a cinch!"

In addition to the Cedar Park location, company plans call for significant expansion of this one-of-a-kind, laidback brand throughout the Austin area. Already, Hancock is slated to open three locations in Austin, bringing the area's second Flip Flop Shops to Barton Creek Square in July 2010.

Once reserved only for poolside or beachwear, flip flops have grown to become the "global youth uniform," as well as accepted footwear for anyone ranging from surfers to high-level corporate executives. Flip Flop Shops' mission is to provide the opportunity for anyone, in any climate, to "Live…Work …Play With Their Toes Exposed®" while wearing the freedom of flip flops on their feet. The shops carry the hottest brands of flip flops and sandals – such as REEF, Sanuk, Flojos, VANS, Havaianas, OluKai, Cobian and O'NEILL, among others – and retail between $20 to over $100.

The Cedar Park opening is part of a well-managed national growth strategy calling for 236 locations to open in select markets nationwide by 2013. With 20 shops currently operating and more than 50 in development, the company is also targeting, among others, Atlanta, New York City, Orlando, Tampa, Houston and the Pacific Northwest for expansion.

"There are droves of people just as passionate about freeing their toes as Flip Flop Shops," Hancock added. "Our flip flops are an extension of who we are and what we stand for. We live, work and play with our toes exposed while wearing the freedom of flip flops on our feet."

Even the smell and sound of each shop captures the Flip Flop Shops laid-back, yet adventurous character. Approaching from 15 feet away, coconut suntan oil scent and active lifestyle inspired music begins to tickle the senses and excite the toes of likely customers. "No matter the weather, no matter the season, you will always find the "Free Your Toes" state-of-mind in every Flip Flop Shops," Hancock said.

About Flip Flop Shops

Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, VANS, Havaianas, Olukai, Cobian and O'NEILL. The company began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of America's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With 20 shops currently operating and 50 more in development, the company plans to open 236 shops by 2013.

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