July 20, 2010 // Franchising.com // Crowne Plaza Hotels & Resorts and BMW Motorsport today announced a global partnership, building on their original UK sponsorship agreement.
As 'Official Partner of BMW Motorsport' the Crowne Plaza logo is visible on the BMW 320si WTCC cars in the FIA World Touring Car Championship, and on the BMW M3 GT2s that compete in the American Le Mans Series, in the Le Mans Series and in the 24-hour classics.
IHG Chief Marketing Officer Tom Seddon says: "This is a fantastic opportunity for two like-minded brands to prove just how powerful partnerships can be. In addition to sharing the same markets and relentless commitment to great service, Crowne Plaza and BMW also share many of the same customers - together offering them a great lifestyle choice."
BMW Motorsport Director Mario Theissen adds: "Crowne Plaza has supported our BMW Team UK in the World Touring Car Championship over the past years. We are very happy that this partnership is now extended to our GT programme as well. As a successful international company, the Crowne Plaza brand perfectly fits with BMW Motorsport."
Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently located in nearly 60 countries around the world. Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveller who appreciates simplified elegance combined with the practicality of the latest features, as well as value for money. At Crowne Plaza, guests can enjoy a 24-hour business service, wireless high speed internet access in the lobby plus fitness and leisure facilities.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,400 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 48 million members worldwide.
IHG has over 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.