July 20, 2010 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [Lon: IHG; NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, today announced the launch of the second phase of its mobile app strategy with the global launch of its Priority Club® Rewards app for the AndroidTM. This new app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG's brands InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG is the first major hotel company to offer an app for the Android.
The Priority Club Rewards app for the Android follows the highly successful release of the Priority Club Rewards iPhone® app in late April that has been downloaded over 70,000 times globally and has generated nearly $3 million in revenue since it was launched.
Together with each of its enhanced mobile brand websites and the iPhone app, IHG hotels have eclipsed $2.5 million in monthly revenue from these channels only one year after the mobile platform was launched.
"Our mobile capabilities are an important part of our powerful system that brings guests into IHG hotels, which is a key driver for our owners. With the launch of our app for the Android, we are continuing to build on the success of our global strategy of optimized mobile websites and our iPhone app," said Michael Menis, vice president, Global Interactive Marketing, IHG. "The growth of our mobile capabilities and their success in the marketplace in just one year tells us that our customers want access to information wherever and whenever they want. Our mobile strategy allows us to create the optimized websites and applications that provide that access for our customers."
The Priority Club Rewards app for Android contains booking and reservation management features for Priority Club Rewards members. The features for the new app for the Android release include:
As part of the new Priority Club Rewards app for Android launch, IHG is offering 1,000 Priority Club Rewards bonus points to members for each qualifying stay up to Sept. 30, 2010 that is booked using the Android app*.
The Priority Club Rewards app for Android is now available in English at the Android Market.
In addition, customers can visit the iPhone app store to download an enhanced version of the Priority Club Rewards iPhone app that is iOS 4 tested and includes two new features allowing customers to use corporate IDs to get corporate rates and to redeem Priority Club Reward Nights.
Must be a Priority Club® Rewards member to participate. 1,000 bonus points will be awarded for any qualifying stay up to Sept. 30, 2010 that is booked using the Android application. A stay is defined as one night or consecutive nights at the same hotel, regardless of frequency of check-in/out. A stay is qualified when paying qualifying rates, which include most business and leisure rates. Allow 4 weeks from stay for bonus points to be posted to your account. Miles earners will receive points. Rooms subject to availability. Offer valid on new bookings only, not applicable to groups and cannot be used in conjunction with any other offers or special promotions. Only one room per member per stay will be awarded the applicable points. Rates may vary by date of booking.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. iPhone is a registered trademark of Apple, Inc. The hotel brands are registered trademarks of companies in the InterContinental Hotels Group.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,400 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 48 million members worldwide.
IHG has over 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.